Question

Allergen Study the internal resources, capabilties, core competencies and value chain of the firm you have selected for this project. A good place to start with an internal firm analysis is to catalog the assests a firm has. List the firms's tangible assets. Then make a separate list of its intangible assets.

Answer 1

The firm I have selected for the study is Zee Entertainment Limited. Zee is a leading Indian Broadcast Aggregator and Content production company. It is a part of Essel group and has varied interest in television, print, internet, OTT and theater business.

On looking closer at the internal resources, the organization is divided into multiple layers.
In the current Structure, the CEO- Chief Executive Officer heads the management board, and the CBO –Chief Business Officer and CSO- Chief Strategy Officer reports to him.
The role of strategy office is highly important since it ensures that the activities and initiatives being undertaken are in line with the vision, mission, short term and long terms plans for the organization and the group companies.
The Chief Business Officer heads the daily operations and is responsible to ensure the P&L flow through the organization. The sales team, marketing team, operations, finance, IT and Programming team report to the CBO.

The core competencies and capabilities of the organization include the following:
1. Programming
2. Market research
3. Post production
4. Audio engineering and Mixing
5. Broadcast delivery
6. OTT platform content creation

Taking a closer look at the value chain: the content gets created at various production houses across Mumbai and the same is shared to Zee Head Office. The team does quality control checks and passes the data for broadcast. This is the supply chain for television content. The programming team gives input to the production houses weeks in advance to sync with the overall direction the program is heading to. After getting the content, for OTT platform the programming team identifies the key highlight areas and cuts the 20 min long television content to 5 min long OTT content with same highlights being covered in both areas. The value chain in this case focuses on ensuring maximum returns on the content once produced. They also do audio mixing and dubbing and pass the same content to other countries via different broadcasters. Such syndication activities gets huge revenue. The business model in Zee`s case is to get maximum returns as possible from single source of content.

The major assets Zee has at the moment include:
1. Dedicated Post Production facility with in house capacity of 500 editors
2. Dedicated audio engineering facility with dedicated audio engineers
3. Dedicated broadcast centers
4. Dedicated OTT cloud server
5. Digital asset management system
6. Cloud based IT infrastructure for big data analysis and market research data