A laser beam with vacuum wavelength 573 nm is incident from air onto a block of Lucite as shown in the figure below. The line of sight of the photograph is perpendicular to the plane in which the light moves. Take ?₁ to be 61

major legislation, rules or regulations when running a restaurant and bar business in Trinidad and Tobago

Customer Empowerment

Customer empowerment is a relatively recent phenomenon. Give some examples of your own consumer activity in which you experienced empowerment.

19. The majority of customers who stop patronizing a particular store do so because
a. its prices are too high
b. its quality is too low
c. an indifferent employee treated them poorly
d. it failed to advertise enough

20. Which of the following is not an element of the marketing mix?
a. Price
b. Place
c. Profit
d. Promotion
e. None. All of the above are part of the marketing mix.

21. Without a clear picture of its target market, a small company will try to reach almost everyone and usually ends up appealing to almost no one.
a. True
b. False

23. An individualized (one to one) marketing campaign requires business owners to
a. collect information on their customers, linking their identities to their transactions.
b. calculate the long term value of their customers so they know which ones are most desirable and most profitable.
c. practice "just in time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it.
d. all of the above

24. When an employee in a business treats a customer poorly, that customer usually does not complain; however, she does tell her "horror story" about that business to at least nine other people.
a. True
b. False

25. Modem consumers are more concerned about health, nutrition, and the environment than in the past, and they shop accordingly
a. True
b. False

Tweeted Complaints

Some experts are beginning to question the value of immediately responding to every tweeted complaint with something free, arguing that consumers are wise to the ways of companies and tweeting false complaints in the hopes of getting something free. Have you known anyone to do this? How do you think companies should handle tweeted complaints?

Problem 18-10

On March 1, 2017, Bridgeport Construction Company contracted to construct a factory building for Fabrik Manufacturing Inc. for a total contract price of $8,340,000. The building was completed by October 31, 2019. The annual contract costs incurred, estimated costs to complete the contract, and accumulated billings to Fabrik for 2017, 2018, and 2019 are given below:

(a) Using the percentage-of-completion method, prepare schedules to compute the profit or loss to be recognized as a result of this contract for the years ended December 31, 2017, 2018, and 2019. (Ignore income taxes.)

(b) Using the completed-contract method, prepare schedules to compute the profit or loss to be recognized as a result of this contract for the years ended December 31, 2017, 2018, and 2019. (Ignore income taxes.)

Mass on a spring

1-By doubling the mass of the objet attached to the spring the period of the oscillations will change by a factor of

2-According to Hook's Law, the force of a spring is proportional to

3-The units for the spring constant are

4- A 0.26kg object is placed at the end of a vertical spring. The unstretched (natural) length of the spring is 0.24m. After adding the mass the final length is 0.38m. What is the spring constant (in N/m)?

5- A 0.39kg object is placed at the end of a vertical spring with a spring constant k=23.43N/m . Assuming the spring is massless, what would be the period of oscillations (in s) ?

6- In the previous problem, what is the theoretical value for the period of oscillations, if the hanging mass is 0.2kg and the spring is massless?

7- In the previous problem what is the theoretical value for the period of the oscillations, if the mass is 0.2 kg and the mass of the spring is 0.15 kg?

8- The period of oscillations for a mass spring system would ___ if the experiment was done on the surface of the moon. NOTE: The acceleration due to gravity on the surface of the moon is 1/6th of the acceleration due to gravity on Earth.

9- The potential energy of a mass-spring system when the spring is fully compressed and the mass is at rest is 200 J. After releasing the mass, assuming there is no dissipative force, the system will oscillate. At a point during the oscillation the potential energy of the system is 50 J. What is the kinetic energy of the mass at that point, assuming the spring is massless?

List and demonstrate some of the qualities of an excellent leader you do follow.

Please read through the lecture notes on Wicket problem

Wicked Problems: Characteristics

Conklin offered a set of six defining characteristics:

1. You don’t understand the problem until you have developed a solution.

2. Wicked problems have no stopping rule.

3. Solutions to wicked problems are not right or wrong.

4. Every wicked problem is essentially unique and novel.

5. Every solution to a wicked problem is a ‘one shot operation.’

6. Wicked problems have no given alternative solutions.

Explain an example of a wicked problem and justifications why it can be considered a wicked problem and how it satisfies each of the above characteristics.

Please read through the lecture notes on Wicket problem

Wicked Problems: Characteristics

Conklin offered a set of six defining characteristics:

1. You don’t understand the problem until you have developed a solution.

2. Wicked problems have no stopping rule.

3. Solutions to wicked problems are not right or wrong.

4. Every wicked problem is essentially unique and novel.

5. Every solution to a wicked problem is a ‘one shot operation.’

6. Wicked problems have no given alternative solutions.

Explain an example of a wicked problem and justifications why it can be considered a wicked problem and how it satisfies each of the above characteristics.

In the competitive software development market, patent protection is imperative for new products. Electronic Solutions Incorporated (ESI), where you work, has spent millions of dollars and many years developing a new software platform. While ESI has been waiting for a patent to be granted, its revenues, profits, and stock prices have slipped to an all-time low because so much time, money, and energy have been devoted to the software development effort.

You, as director of public relations, have been called to a meeting with the company president and members of the executive team. They give you the bad news: The United States Patent and Trademark Office denied ESI's application for patent on the new software platform. The executives at ESI were counting on the new software to restore the company's prestige and save the company from financial ruin. In the meeting, you also learn that this patent was ESI's last hope to avoid bankruptcy. The company attorney explains that ESI might win an appealwith the Patent and Trademark Office, but winning an appeal is a "long shot at best."

After the meeting, Mr. Mateo, the president, asks you to stay. He reminds you that your job is to "make the best of a bad situation." He tells you to write a press release about the situation. He says, "You need to write a press release reassuring employees, shareholders, and the public that everything will be fine. Make sure you include the fact that we are planning an appeal and are confident that the patent will be issued when our appeal is heard. Your responsibility is to get the positive story out there so that ESI does not fall apart."

Questions for Discussion

1. Does Mr. Mateo have the right to ask you to create a misleading press release? Should you write a release according to Mr. Mateo's instructions? Do employees, shareholders, and the public have a right to know what is happening?

2. What are your options? What could you do to try to resolve the situation?

Mini case analysis    

Summarize the creative aspects of the “Save a Life” effort at the end of Chapter 9. What makes this effort and its promotion creative?

Brainstorm on an idea for a new commercial that would extend the campaign’s theme and develop this new Big Idea as a proposal to present to your instructor.

1. The magnetic flux density in a region of free space is given by B = −8x ax + 3y ay − 2z az T. Find the total force on the rectangular loop shown which lies in the plane y = 0 and is bounded by x = 1, x = 3, z = 2, and z = 5, all dimensions in cm. with I=30 A

How does global health relate to primary care clinic and clinic mangament?

Explain the nature of your experience in maintaining confidential information. Was this information hard copy or electronic?

How did you ensure that there was no breach in confidentiality?

Do you know what a Kodak i5200 scanner is used for?

1. With a focus on the resource-based view of the firm discussion in Chapter 3, provide four observations to support how can you justify a company like Netflix’s strategy being more focused on its resources and capabilities rather than specific customer needs?