AHH! Corporation has three product lines with limited demand. The firm has NO fixed costs. Below are some facts about the firm. Oh! No! Way! Monthly demand (units) 100 120 140 Machine hours per unit 3 6 8 Price per unit $70 $75 $80 Variable costs per unit $60 $62 $60 The firm can only supply 1,800 hours of machine time per month between the three product lines. What is the firm's maximum monthly profit? Selected Answer: c. $4,300 Answers: a. $5,560 b. $4,510 c. $4,300 d. $4,650

Table below shows monthly beer sales at Gordon’s Liquor Store in 2017.

The sales manager had predicted that January 2017 beer sales would be 950.

• Forecast beer sales needed for January 2018 using the moving average with 3 periods.

• Forecast beer sales needed for January 2018 using an exponential smoothing method with α = 0.2 and α = 0.9

• What is the best method to forecast the beer sales according to MSE. (moving average with 3 periods, exponential smoothing method with α = 0.2, or exponential smoothing method with α = 0.9)

1) Ready-to-eat foods are very profitable. To make it even more so, suggest two strategies to change the breadth and width of the retailer's product line. (4 points)

2) Explain what a distribution strategy is and identify the main activities associated with the distribution channel, the supply chain and logistics management. What are two ways that supply chain management adds value to a business’s offer to both consumers and business partners? (4 points)

3) You have been waiting in your doctor’s waiting room for an hour. Knowing that the products are different from the services, name a list of measures (3 measures) that the office manager could take to improve the overall service delivery. Consider how it might address the problems associated with the intangibility, heterogeneity, inseparability and perishability of services. (4 points)

4) Juicy Couture, a designer jeans manufacturer, has developed a new integrated marketing communications plan. The company chose to advertise their jeans during the CBC / Radio-Canada news, and in Maclean’s and Les Affaires magazines. Its advertisement announces the new styles of the season and features a 17-year-old young model. Evaluate this strategy. (4 points)

5) Apple has launched its latest iPhone model, an innovative technology. How quickly do you think this product will be adopted by Canadians? Describe the type of consumers who represent each of the categories for the dissemination of innovations. (4 points)

6) Explain the advantages and disadvantages of Dell's decision to abandon its direct distribution strategy and turn to multichannel distribution. (Two advantages and two disadvantages of abandoning its direct distribution strategy and two advantages and two disadvantages of opting for a multichannel strategy). (4 points)

7) Mazda is about to launch a new model of car. The company is now in the marketing study phase of the new product development process. What are two ways to conduct the market research that precedes the launch of the new model? (4 points)

8) Bernard, a local furniture maker, targets college and university students living in apartments and young households who buy their first furniture. If you worked for Bernard, what type of media (3 types of media) would you choose for your advertising campaign? Explain your answer. Should Bernard base his advertising calendar on continuous, ad hoc or wave advertising? Why? (4 points)

9) Suppose you have just landed a job as a marketing consultant for a jeweler. The latter has produced a private label for 75 years, but he is thinking of creating his own brand of jewelry. Outline two advantages and two disadvantages of this strategy. (4 points)

10) A dry cleaner in your area has asked you to perform a tolerance zone analysis for their customers. You’ve found that the tolerance zones for reliability and readiness are much larger than those for the other three dimensions of service quality. You also noted that the dry cleaner is above the tolerance range for reliability, but below it for speed. What advice (advice on reliability and advice on readiness) should you give to the manager of the dry cleaner? (4 points)

what kind of retailers would you suggest that Nespresso should choose to reach out its target market ? Explain in detail.

1. I am the Chairman of the Board of your company. I ask you to develop a Business Strategy for a company in our corporation. You are to develop the plan in enough detail so that the executive staff can execute the plan and be measured by the success of its implementation.

Describe the process you would go through to develop a strategic plan to be implemented?: (1 page allocation: Note: the answer is not to (1) figure out what your firm is, (2) figure out where you want to be, (3) figure out how you are going to get there, and (4) determine how you are going to measure when you got there. Think about the course as a whole will guide you on your response.)

• How does LinkedIn stay dominate in the job search space? Why is it more effective for job searching that Facebook or Snapchat?
• What are the differences and similarities to web sites like Indeed.com and LinkedIn.com as it pertains to job searches. Which one is better? Which one is worse? Why?

Differentiate focal from diffuse damage. How would communication be impacted by each type of damage. Use 1 example of each to explain.

Anna Sheen, upon graduating from a Boston-area university with a degree in journalism and operations research, returned to her hometown of Hamptonshire, Pennsylvania, to start a daily newspaper. The Hamptonshire Express emphasized local news, which Sheen believed was not adequately covered by big-city newspapers such as the The Philadelphia Inquirer, Pittsburgh Post-Gazette, and The New York Times.

Working in leased space that cost approximately $10 per day, Sheen wrote stories and articles daily around news and feature material that she gathered from around town, and then typeset the newspaper using desktop software. A local printer printed the newspapers overnight at a marginal cost of $0.20 per copy. Anna sold the copies the following morning from 6 a.m. to 10 a.m. from a newsstand at the intersection of Main Street and Center Street in the center of Hamptonshire. Newsstand rental was $30 per day. Express was sold to consumers for $1 per copy. Copies not sold by 10 a.m. were discarded.

Demand for newspapers was unpredictable; Sheen estimated demand daily before delivering the typeset paper to the printer. Based on data from similar entrepreneurial ventures and interviews with potential Hamptonshire customers, she estimated that daily demand for the Express was normally distributed with a mean of 500 and standard deviation of 100.

a. How many newspapers should Sheen stock (i.e., order from the printer)? What is the profit at this stocking quantity?

b. Verify that the value derived in part (a) is consistent with the optimal stocking quantity in the Newsvendor model using excel: Q*= µ + Normsinv(Cu/Cu+Co))σ

*Please show work

• How can schools better utilize tools like Zoom as an alternative to face-to-face classroom settings? What the benefits of using tools like Zoom vs. in-person class rooms and drawbacks.
• What advantages do sites like Dropbox and Google Drive have over e-mail as a way of sharing and collaborating on creating documents? What has been your experience with these tools?

Tawana owns and operates a sole proprietorship and has a 37 percent marginal tax rate. She provides her son, Jonathon, $10,000 a year for college expenses. Jonathon works as a pizza delivery person every fall and has a marginal tax rate of 15 percent.

How much pretax income does it currently take Tawana to generate the $10,000 (after-taxes) given to Jonathon?

If Jonathon worked for his mother’s sole proprietorship, what salary would she have to pay him to generate $10,000 after taxes (ignoring any Social Security, Medicare, or self-employment tax issues)?

How much money would the strategy save?

A 3.05-kg ball of clay is thrown downward from a height of 2.75 m with a speed of 5.01 m/s onto a spring with k = 1750 N/m. The clay compresses the spring a certain maximum amount before momentarily stopping. What is the total work done on the clay during the spring's compression? Also, how would one go about solving for that?

Using Java compare how many swaps it takes a 1000 element array of integers. Use both quick-sort and heap sort. Only count when you swap values. Run the test in best case (array starts in sorted order), average case (array starts in random order), and in worst case array is sorted in reverse order. Print out the number of swaps for each sorting method's results.

• Describe the factors that influence consumer shopping behavior today.
• Why are retailers likely to view technology as both a blessing and a curse?
• Describe how an omni-channel retailer is likely to be different from a traditional, single-channel retailer?