Question

what kind of retailers would you suggest that Nespresso should choose to reach out its target market ? Explain in detail.

Answer 1

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Nespresso, a operating unit of Nestle group which is based in Switzerland, manufactures the machines for the coffee and over the years nespresso has changed and evolve global coffee culture.Nespresso should consider this kind of retailers to reach out to its target market:

-cooperative outlets: these outlets are owned by the company itself and these are sold to various customers at low prices than they actually offer in the market to target its market actually. These outlets don't involve any kind of agents or middlemen that avoids the commission and it ultimately reduces the cost and that's how Nespresso can reach out to its target market easily.

-retail in the specialized market: retail in the specialized market is connected to the selling products to those markets where the need for the product is higher. That's how Nespresso can reach out to its target market exactly.

- partnership: this point states that in partnership you can also sell the product to various customers by taking it at the whole price rate. You can develop a showroom which will attract the customers and it will help you to grow your business. Retailing in partnership is considered as a good option for selling Nespresso product.