1. Describe L'Oreal's integrated marketing strategy. What are the strengths? Weaknesses? 2. Describe the function and effectiveness of band ambassadors. What are some risks associated with choosing a brand ambassador? 3. Why is it important to have a story to tell when developing content marketing?

Worley Company buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to hundreds of hospitals. Worley sets its prices for all hospitals by marking up its cost of goods sold to those hospitals by 8%. For example, if a hospital buys supplies from Worley that cost Worley $100 to buy from manufacturers, Worley would charge the hospital $108 to purchase these supplies. For years, Worley believed that the 8% markup covered its selling and administrative expenses and provided a reasonable profit. However, in the face of declining profits, Worley decided to implement an activity-based costing system to help improve its understanding of customer profitability. The company broke its selling and administrative expenses into five activities as shown: Activity Cost Pool (Activity Measure) Total Cost Total Activity Customer deliveries (Number of deliveries) $ 595,000 7,000 deliveries Manual order processing (Number of manual orders) 380,000 5,000 orders Electronic order processing (Number of electronic orders) 273,000 13,000 orders Line item picking (Number of line items picked) 726,000 440,000 line items Other organization-sustaining costs (None) 680,000 Total selling and administrative expenses $ 2,654,000 Worley gathered the data below for two of the many hospitals that it serves—University and Memorial (each hospital purchased medical supplies that had cost Worley $32,000 to buy from manufacturers): Activity Activity Measure University Memorial Number of deliveries 17 26 Number of manual orders 0 44 Number of electronic orders 14 0 Number of line items picked 160 210 Required: 1. Compute the total revenue that Worley would receive from University and Memorial. 2. Compute the activity rate for each activity cost pool. 3. Compute the total activity costs that would be assigned to University and Memorial. 4. Compute Worley’s customer margin for University and Memorial. (Hint: Do not overlook the $32,000 cost of goods sold that Worley incurred serving each hospital.)

Prove for an adiabatic TP ^ 1-gamma / gamma = constant process. Use the first law of thermodynamics.

A pub opens its door for business at 6:00 PM. From 6:00 P.M. to 8:00 P.M. 50 smokers in the pub smoke 2 cigarettes per hour and each cigarette emits 4mg formaldehyde. Fresh air is introduced into the pub @ 1,000 m3/hr. At 8:00 P.M. the number of smokers in the pub increases from 50 to 75 and as a result, the fresh air flow rate is increased from 1,000 m3/hr to 1,500 m3/hr to flush out the stale air. Assume that all smokers in the pub still smoke 2 cigarettes per hour, what is the formaldehyde concentration (ppmv) in the air inside the pub @ 9:00 P.M.?

Discussion 2 - An Integrative Approach to Psychopathology:

Can you think of any cases of psychopathology that would have a unidimensional explanation?

How do genes interact with environmental factors to affect behavior? What are some disorders that seem primarily biological in their origins? Are there any that seem primarily environmental? Please discuss the science around disorders such as schizophrenia and bipolar disorder in which interactions between biology and environment determine outcome.

What are some ways in which suppression of an emotion might lead to a negative health outcome?

(1) Define attribute sampling and discuss why tests of controls tend to be attribute samples.

(2) define sampling risk and non-sampling risk as well as differentiate between these concepts.

(3) define each of the following parameters used in calculating sample size and explain how changes in each parameter affect sample size.

a. Confidence level

b. Tolerable deviation rate

c. Expected deviation rate

(4) What are some factors that auditors use in setting their confidence level?

What do you think is behind the emotion of jealousy? Why are some people more prone to jealousy than others? Do you think men and women show their jealousy in different ways? If so, can you think of social factors that might account for these differences?

A 1.78-kg block slides with a speed of 0.955 m/s on a frictionless horizontal surface until it encounters a spring with a force constant of 660 N/m. The block comes to rest after compressing the spring 4.18 cm.

Calculate the spring potential energy for a compression of 0 cm.

Calculate the kinetic energy of the block for a compression of 0 cm.

Calculate the total mechanical energy of the system for a compression of 0 cm.

Calculate the spring potential energy for a compression of 1.35 cm.

Calculate the kinetic energy of the block for a compression of 1.35 cm.

Calculate the total mechanical energy of the system for a compression of 1.35 cm.

Calculate the spring potential energy for a compression of 3.35 cm.

Calculate the kinetic energy of the block for a compression of 3.35 cm.

Calculate the total mechanical energy of the system for a compression of 3.35 cm.

A card is drawn from a standard deck of 52 cards. Find the probability that the card is a

Think of an organization are familiar and answer the following questions:

1) As a consultant for this organization, what advice would give its management to improve the organization. structure and their organizing approach?

Derive the Kremser equation analytically to solve dilute-gas absorption based design problems. Kremser equation is defined in Wankat Equation 12-22 (pp. 466; section 12.4 of 3rd edition textbook). Remember to define all variables/parameters used and clearly state all assumptions.

Describe the acidity and pKa of hydrogen atoms that are bonded to carbon atoms adjacent to alkenes, as compared to hydrogen atoms bonded to tertiary alkanes. What happens to leaving groups that are found in the same adjacent position?

Do you think it is fair for students to be admitted or denied entrance into a college because of standardized test scores? Think about possible barriers to test-taking. (i.e., test anxiety, disabilities, unfamiliar material etc.)

1. What do you think is behind the emotion of jealousy? Why are some people more prone to jealousy than others? Do you think men and women show their jealousy in different ways? If so, can you think of social factors that might account for these differences?

2. Some men believe that divorce laws and legal practices have made it more difficult for them to gain custody of or to continue parenting their children after divorce. Is this claim the flip side of the argument that women have a maternal instinct and are better suited to parent than men are? Review the research on child custody awards to see whether mothers are awarded custody more often than fathers. What conclusions do you draw about What conclusions do you draw about divorce laws and the legal system?

Ironmaking and steelmaking face challenges of reducing energy consumption and environment pollution. What is your proposal to make ironmaking and steelmaking more sustainable?