Question

Watch one hour of a network selling channel (QVC or Home Shopping Network) or watch at least an hour-long infomercial. This is essentially the introduction area where the analysis needs to explain where the selling was observed (cable, youtube, etc.). Identify who the host was by name, what time you watched and how you watched. As well, go over the brand(s) and product(s) being sold during your hour of observation.

Answer 1

After observing the home shop 18 episode on YouTube, for around an hour, which was hosted by two women, Shreya and Akshata. It was uploaded on September 18, 2017. On channel. " homeschool 18". 4 set of Indian salwar suits were the Products, with just rupees ₹1099. That was a great deal. All the suits were ready to stitch with printed and floral patterns and chiffon dupatta. Brand was of thankar. To my observation I found that within 10 minutes more tha 2000 orders were placed. It was festive season and may be the number of units sold are true. The way hosting is done demonstrations are given induce people to purchase it, and the Products are represented as the best goods a person can get from any other shop. The time line they provide so that the orders can be placed is limited and hence make the audience place orders as sooner as they can. There are lot many marketing strategies can be seen in such network selling channels.