Question

Watch one hour of prime-time television and answer the following questions. You will need a watch or clock with a second hand and undivided attention during commercials. In a one-hour (full 60-minute) period, how many minutes were devoted to advertising? How were they distributed throughout the hour? How many commercials were 60 seconds long? 45 seconds? 30 seconds? 15 seconds? Were there any other commercial lengths? Was the same product advertised more than once during the hour? Were the commercials identical? In a “pod” of several commercials, do you feel that one position is strongest? Is being first the best? Is being last the best? Why? How well do the commercials fit with the program? Do the programs and the products have similar target markets? Which executional style of advertising was used the most? If you are watching via streaming service -how is it changing advertising? Discuss the advertising patterns.

Answer 1

1. In the one hour, prime time network shows The Walking Dead 7.73 minutes were assigned to advertisements and promoting. The advertisements were separated into 6 arrangements of ads with the last set distinctly to have one business in it. The principal set was 116.56 seconds and there were four advertisements. The second set through the fifth set had three plugs each and the occasions were 87.35(2nd set), 72.47(3rd set), 85.25(4th set), 72.69(5th set), 29.28(6th set).

2. None of the plugs that I viewed were 60 seconds or 45 seconds in length. There were 11 plugs that were around 30 seconds long and 2 that were around 15 seconds in length.

3. Truly, none of the ads were actually 30 seconds or 15 seconds however the numbers I got were close they are as per the following: 30.10, 29.90, 27.72, 28.84, 29.75, 27.96, 14.76, 27.71, 27.96, 29.58, 14.88, 28.53, 29.28, and 29.28.

4. Truly, a similar item was promoted more than once in the hour. The majority of the organizations that rehashed advertisements during this program were similar plugs each time it played.

5. I do feel that one position is the most grounded in such a case that you are an aficionado of the show you are going to hold up until the business hits on to go to the washroom or to the kitchen to get a nibble so more than likely you won't get the first or two plugs. So truly it is a bet whether you believe you are arriving at the focused on a measure of individuals for the cash you spent to promote.

6. Taking a gander at the various ads that please between the show I accept they do have a solid match with their objective market. The plugs that they circulated during the Walking Dead are Carmax(4), Expedia(1), Showtime Homeland show(2), Capital One Quicksilver card(1), Beyond the lights movie(3), Fanduel (2), Honda Zombie vehicle (1), Slim Jim(2), and Geico(1). I think the intended interest group is people for the most part men between the ages of 18-30. With the trade-in vehicle ads and Visa business, I think the promotion and position of the advertisements into that specific show is a keen move since this is one of the most well-known shows on TV at this moment.