Question

Writing Assignment is to develop marketing mix strategies to ensure a value offering for my the target market "Kids and kids grown up futuristic fantasy Park" service for Walt Disney Need to answer the below questions any input will be appreciate

Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects?

Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?

Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in thr previous paper?

Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?

Answer 1

answer-

1- offering-

Disneyland Park is one of the oldest theme parks in the world and has become a popular tourist spot because of its innovative products. It offers its visitors wide range of offerings suitable for all age groups. Its diverse offerings and innovative attractions tap tourists from all over the world for a visit.

it includes following products & services for my target market-

Tomorrowland – It is a fantasy land with an amazing vision that takes its visitor to future experience. Its products include

• Star Wars Launch Bay
• Finding Nemo Submarine Voyage
• Disneyland Railroad
• Disneyland Monorail
• Buzz Lightyear Astro Blaster
• Autopia
• Astro Orbitor
• Tomorrowland Theatre
• Star Tours
• Starcade
• Space Mountain
• Jedi Training Academy
• Character Greetings
• Shopping
• Dining

New Orleans Square – It is a land of excitement and romance replete with sounds of jazz and scenic beauty. It includes

• Disneyland Railroad
• Pirates of the Caribbean
• Haunted Mansion
• Shopping and Dining

Mickey’s Toontown – It is a Funland with rides and cartoons that include-

• Roger Rabbit’s Car Toon Spin
• Miss Daisy – Donald’s Boat
• Minnie’s House
• Mickey’s House
• Goofy’s Playhouse
• Gadget’s Go Coaster
• Chip and Dale’s Treehouse
• Disneyland Railroad
• Character Greetings

these products & services are for kinds & also for those kids who have grown up but feel connected with old disneyland characters.

tangilble aspects are shops, restaurants, parks, etc while intangible aspects are services, fun & enjoyment which would be experinced by our target customers.

2- Type of consumer offering.-

A consumer product is a product bought by final consumers for personal consumption. But not every consumer product is the same. There are four different types of consumer products. Marketers usually classify consumer products into these 4 types of consumer products:

• Convenience products
• Shopping products
• Speciality products
• Unsought products.

our offerings are under the Speciality products category because  Speciality products are consumer products and services with unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort.the tickets of our fanatsy park is not cheap also they are not purchased on regular basis. families purchases them n specail occasions like birthday, picknick & fun etc.

as per me, these product offernings would remian in this category because they are uniques services which can not transfored into other.

3-Product line extensions or new product development-

the current offerings provide the value to our target customers & there is no need to product extention because it has all parks, dinners, shopping malls, games, water pools etc which a fatansy park needed. aslo it provide vale to both adults & children like adults can dine, shop, wander around & childern would enjoy with thier favorite characters like mickey, star wars characters etc.

4 Product lifecycle.

our product & services at the stage of growth because it is still developing & demand is increasing for our services by the target customers.there was no change in product line but if any changes were to introduced so definitely it may affected the product life cycle either in positive way like more growth or negative way like decline.

*hope above answer in my own words would help you.good luck & rate.