Question

22) Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________. A) marketing control B) strategic planning C) operational assessment D) plan implementation E) efficiency measurement

23) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the economic environment D) the demographic environment E) the global environment

24) Which of the following is NOT a type of factor in a company's macroenvironment? A) demographic environment B) economic environment C) technological environment D) competitive environment E) political environment

Answer 1

22 ) Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.

A ) marketing control - This is the answer for the question, marketing control is the process of monitoring and measuring the strategies and plans and take corrective action where ever required to attain the organization's objectives.

B ) strategic planning - Strategic planning is the process of identifying the strategies and make decisions on allocating resources, setting priorities, strengthening operations, etc..

C ) operational assessment - operational assessment is the process of evaluating working efficiency and suitability through test methods inorder to achieving all potential goals.

D ) plan implementation - Plan implementation is the act of putting strategies into actions through utilizing the resources within an organization.

E ) efficiency measurement - Efficiency measurement means measuring the efficiency of workforce, price level and cost of service of an organization.

23 ) You are directed to study the factors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

A ) the macroenvironment - Macroenvironment is the study of factors affect your company, which are external forces that are demographic, economic, natural, technological, political and cultural.

B ) the microenvironment - This is the answer for the question, Microenvironment is the study of factors which effects the organization which effect its performance and decision making. These factors are suppliers, competitors, marketing intermediates, customer markets and public.

C ) the economic environment - Economic environment refers to all external factor in the intermediate market place and the economy that affect commercial and consumer behaviour of a business.  

D ) the demographic environment - Demographic environment factors are age, race, income, etc..of the characteristics of a specific population.

E ) the global environment - Global environment factors are beyond the scope and control of any business. That is, it refers to uncontrollable local and international interactions that influence the operations of an organization or business.

24 ) Which of the following is NOT a type of factor in a company's macroenvironment?

A ) demographic environment

B ) economic environment

C ) technological environment - This refers to the science and technologies used in the progress of a business or a country for the development and applications of new technology.

D ) competitive environment - This is the answer for the question. Competitive environment refers to all external system which competes and functions a business, that is the rivalries of the business.

E ) political environment - Political environment are government actions like government policies and rules which affects the operations of a business or a company.

Types of macroenvironment are demographic environment, economic environment, political environment, socio - cultural environment, ecological environment and technical environment. These are the 6 types of macroenvironment.

( Option A and B explained in the question number 23 )