Question

Outline the strategies talabat should pursue relating to each of the four p's of marketing mix i.e. (price, product, place, promotion).

talabat is an online food delivery platform which operates in the GCC.

Answer 1

Answer--The Talabat should pursue relating to each of the four p's of marketing mix ---

1. Price --Price is the main factor for the success of any business, sales of the business product totally depend on the pricing of the products. The price of the Talabat food items should be according to market prices because the lower then market price can boost business but also can result in loss and overpricing can reduce customers. So Talabat company should do a complete research of market prices then according to the market price they should set there food items prices.

2. Product--Talabat should focus on what customers want in their food items, what they want to eat, and which food item is most in-demand in the area of GCC and in nearby areas. Product selection should take place very carefully because a less demanded product can lead to a loss for business and for business failure. Talabat can also choose that product which is very unique and new food item for the market.

3. Place-- Choosing right place for the business is very important and crucial work for any entrepreneur.Talabat is online food delivery platform so Talaat should choose a place in GCC which is having offices and crowded in nature. Online platforms can run from anywhere but the base kitchen should be nearby GCC area which will help in the fast and fresh delivery of the food items.

4.Promotion--Promotion is very important for the success of any business whether it is online or offline . Talabat can promote their business through different social media like by the use of digital advertisement, Facebook, and through pamphlets distribution in the area of GCC and nearby areas. Talabat should also provide some complimentary food items or services as the promotion of there online food delivery restaurant.These promotion steps can increase the demand of food.