Identify the stage ( introduction, growth, maturity, decline for the Bottle Bright product and key marketing...

Identify the stage ( introduction, growth, maturity, decline for the Bottle Bright product and key marketing mix actions that might be appropriate.

b) develop a branding and packaging strategies if appropriate for your offering...

Expert Solution

Product life cycle can be define as a cycle in which a product went through introduction to its declination towards the society.

4 stages of product life cycle are as follows-

Introduction

In this stage product is introduced to the market for making a for making an identity and setting up a brand unique selling point.
Bottle bright can introduce itself in the market by using distinctive identity and creation of a separated product that uses all natural ingredients to clean the bottles.

Growth
As a demand for the products increases, product enters in the growth cycle. As a demand is increased the overall production cost of the product decreases and high profits are generated. Competitors will enter at this point.

Implementation of social media Technologies for providing adequate level of support to its capabilities in the respective environment and implementing a structure of promotion by using different ethical concerns would be the most appropriate way of implementation of services regarding the specific brand. In this condition product would face high competition and the level of profitability would reduce in order to maintain better brand identity.

Maturity

Product start being bored by so many customers it enters the majority lifecycle. In this stage companies start looking for new opportunities to adopt better Innovation and implementation of the product.
At this stage bottle bright would be profitable but show no growth as it would I reach to its maturity. Later at this point the brand would start to decline 4 bottle bright.

Decline

At this stage the products overall importance started to watch out from the market. This can happen naturally but also very much affected by the new and innovative products.
In this condition market would start to reject the specific brand as the alternative or any other factor would increase the requirement of new product in the respective industry.

P.S.- please use separate threads you ask multiple analysis questions at a time

keosha answered 1 year ago

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