Question

Peanut butter is in the maturity or decline stage of the product life cycle. Does that explain why Skippy introduced a reduced-fat version of its peanut butter? What other variations on older products have been introduced in the last few years? Do you see any other products that are in the decline stage that could be renewed through change (newspapers?).

Answer 1

Answer-

The peanut butter delivers 180 calories per two-tablespoon serving, and 12 grams of fat. When you compare it with other widely available commercial products such as Woodstock organic peanuts butter, according to its ingredient list, it contains dry roasted unbalanced peanuts and salt with 190 calories per two- tablespoon serving 15grams of fat. This means it is quite possible to produce more peanut butter without weighing it down with all manner of additives.

Skippy introduced a reduced-fat version of its peanut butter by stripping out a quarter of the fat naturally found in peanut butter and replacing it with sweeteners, thickeners, and partially hydrogenated oil. In total calorie terms, the added sweeteners nearly offset the subtracted fat: the Skippy products have just 10 fewer calories per serving than does Woodstock’s just-peanuts version. Through the cutting down on fat for its own sake turns to be a poor strategy for improving ones health.

There are so many products that are in decline stage and can be renewed through changes, I also agree with you that newspapers can be changes away from the decline stage and error where there are social medias such as internet.