Question

When a product is in the introduction stage of the product life cycle, Group of answer choices promotion is likely to be more focused on reminder messages,  

profits can be negative for a while.

it is easy to forecast demand.

industry profits are at their highes

Mariah recently bought Voice Over Internet protocol (VOIP) phone service (phone service delivered over the Internet). A few of Mariah's friends bought VOIP before she did, but many other friends were interested in Mariah's opinions of the new phone service. Mariah is most likely a(n) __________ in this product category.

Group of answer choices

early adopter

late majority

laggard

innovator

When introducing new kinds of food, ___________ is especially important in the diffusion process of a new product, so free samples might be a good promotion strategy.

Group of answer choices

compatibility

complexity

trialability

relative disadvantage

Some marketers show their new products being used because __________ helps with the rapid diffusion of new products.

Group of answer choices

Compatibility

Observability

Complexity

Relative advantage

Answer 1

When a product is in the introduction stage of the product life cycle, Group of answer choices

promotion is likely to be more focused on reminder messages,  

profits can be negative for a while.- this is the right answer since small quantity of product sold resulting in small amount of contribution won't be enough to cover the fixed costs

it is easy to forecast demand.

industry profits are at their highes

Mariah recently bought Voice Over Internet protocol (VOIP) phone service (phone service delivered over the Internet). A few of Mariah's friends bought VOIP before she did, but many other friends were interested in Mariah's opinions of the new phone service. Mariah is most likely a(n) __________ in this product category.

Group of answer choices

early adopter - this is the right answer. the friends who bought it before her are innovators

late majority

laggard

innovator

When introducing new kinds of food, ___________ is especially important in the diffusion process of a new product, so free samples might be a good promotion strategy.

Group of answer choices

compatibility - this is the right answer

complexity

trialability

relative disadvantage

Some marketers show their new products being used because __________ helps with the rapid diffusion of new products.

Group of answer choices

Compatibility

Observability - this is the right answer

Complexity

Relative advantage