Question

PLC and the Diffusion of Innovation

• Identify the stage your product is in on the Product Life Cycle (PLC).  

• Then, based on the stage your product is in on the Product Life Cycle, you will identify the consumers you will be targeting in terms of the Diffusion of Innovations.  

By using the question above, make the summary by using Nissan Almera as the brand and search Nissan Almera (PLC) and Diffusion of Innovations (300-350 words)

Answer 1

Introduction- nissan nissan was introduced to market in 1995 by Japanese automobile company nissan. Almera's generations known by different names such as nissan pulsar and nissan bluebird sylphy. It has versions like sedan, hatchback.in early days it had three engine options1.4 and 1.6 petrol and 2.0 l diesel engine. Consumers was very excited at that time because of its type and variations.

Growth- nissan Almera earned huge reputation for its reliability. Nissan introduced almera's new generation n16 in 2000. And as usual Almera still was the wise choice of consumers. Then 3rd generation came in 2011 known as n17 and in last 4th generation came in 2019 known as n18. Almera got a great position in many countries like UK, new Zealand, Japan.

Maturity- nissan always tried to be update in terms of features and comfort with products. Competitors increased the levels of features. So nissan introduced new small engine option 1.0 l, 1.2 l and 1.3l for better mileage.and nissan produced v platform for third generation. And its fourth generation should called a facelift because it got minor the changes.

Decline- Almera series is still a great product but the reason behind its declination is the policy of nissan and CEO. nissan's profit were down 73 percent in first half of 2019.