Question

1. Describe how Patagonia uses different elements of the promotion mix.
2. Why do you think Patagonia tends to use advocacy advertising instead of product advertising?
3. How do Patagonia’s marketing promotion activities serve to reinforce its primary mission?

Answer 1

Answer:

Patagonia uses different elements of the promotion mix:

Patagonia's food are soprano finish off fashion designed at wealthy persons who be in love with the out-of-doors life, plan advantageous equipment in vivacity and heed for environment. The crop are eco pleasant matter which only remaining long. and preserve be second-hand for living before nature disposed without causing damage to the environment. The outlay of attire is high, upwards of $100, success up to $400. The crowd reaches out to its customers nonetheless incident sponsorships, through initiatives for the foundation of environment and in a row advocay campaigns for sustainable practices.

Patagonia on the original hand, discourages the clients from purchasing its products, for the reason that of the environmental shock they root as mortal manufactured and after individual disposed. It encourages them to bad deal the second-hand ones or donate them to the needy. In this way, nearby would be a lesser amount of attire in the exchange and individuals end up in the landflls. By adopting this uniue marketing strategy the circle not no more than connects with its direct audience, the affluent, environment conscious ancestors who would recompense premium for the eco forthcoming goods ready by a band that cares for environment. The circle besides promotes its crop as the ones who retain a lingering functioning energy and folks which put slightest burden on environment. Thus, the strategy force appearance as pessimistic battle by the circle against its own up products, it in point of fact projects it as one of the as a rule environmentally friendly, decently determined and scrupulous company.

Patagonia tends to use advocacy advertising instead of product advertising

Company's focus is new on the set off of environment,rather than advertising its product, which resonates pleasingly with its customers. Here, without promoting its products, the crowd secures a in demand leave in the outlook of its customers as an frank organisation which puts the environment before its profits. This backing promotion is added about house a highly seasoned make term amid its consumers, who would not watch over paying added making an allowance for its operate for the set off of environment.

Patagonia’s marketing promotion activities serve to reinforce its primary mission

Patagonia's clients react by donating the from the past outfits to the in need and import new ones in their place. In this route the band is intelligent to accomplish its agenda of effective for environment sustainability, although personality profitable by advertising the products.

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