list and briefly describe the 5 major promotion mix tools

Expert Solution

The 5 major promotion mix tools are as follows -

1) Advertising - Promotion through advertising refers to promoting the goods, ideas or services through a verified sponsor.

2) Personal selling - It is also known as direct selling. Personal selling refers to selling the goods or services while interacting face to face with customer with oral presentation.

3) Sales promotion - Sales promotion is being used to boost sales in short time period. It involves persuading the customer to buy the product or service. For example - Contest, coupans, gifts etc.

4) Public relations - Public relation refers to the image of the company and the relation of the company with their stakeholders.

5) Direct Marketing - Direct marketing involves selling the product or services directly to the customers without involvement of any wholesaler or retailer.

A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

keosha answered 2 hours ago

Q5. Please define and describe each of the five promotion mix tools for communicating customer value....

Q5. Please define and describe each of the five promotion mix tools for communicating customer value. Please illustrate with examples of how companies use these parts of IMC effectively and the two main principles used as well as the two main types of appeals.

Describe the communication mix tools-advertising, sales, promotion, personal selling, public relations, direct and digital marketing-used by...

Describe the communication mix tools-advertising, sales, promotion, personal selling, public relations, direct and digital marketing-used by the company "Rossignol" to communicate customer value.Is the firm using Integrated Marketing Communications?

Describe the processes used to determine promotion budget and mix.

List the four tools of monetary policy and briefly describe the usefulness and limitations of each

List the four tools of monetary policy and briefly describe the usefulness and limitations of each.

Snuggle fabric softener marketing mix of promotion in the US. Explain all the promotion mix elements...

Snuggle fabric softener marketing mix of promotion in the US. Explain all the promotion mix elements currently being used to promote the product. Justify the reason different promotion mix elements chosen.

Describe the marketing communication tools used in a Marketing Communications Mix

Briefly describe 3 topics for a health promotion program.

Advertising is one of the five forms of a company’s major promotion tools. Marketers often use...

Advertising is one of the five forms of a company’s major promotion tools. Marketers often use creative ways to execute advertising messages, which catch consumers’ attention. We learned in Chapter 12 that advertising appeals should be meaningful, believable, and distinctive. For example, Budweiser promotes its brand using TV advertisements every year during the Super Bowl. In the past, Budweiser created an ad that received positive consumer responses (see the following video link): Funny Budweiser Clydesdales Superbowl Ad Hank the Clydesdale...

List the five major categories of risk exposures for households and briefly describe each one in...

List the five major categories of risk exposures for households and briefly describe each one in a sentence or two.

Question