In: Operations Management
THE WORK STATION BONUS
OBJECTIVES
• To consider the relationship of performance appraisal, feedback,
and reward to motivation • To consider the interdependency of team
members • To explore the difference between bonus rewards and
salary
Background
You are the manager of the high-technology department in an
industrial design firm. Several months ago, your company decided to
bid on a project to design the housing for a new generation of
computer work stations to be based on the latest RISC technology,
Realizing that this could ultimately turn into a million-dollar
contract, you carefully selected two three-member teams and set
them to work to deign the prototype, giving each team the
customer’s specifications and the following clear instructions: the
housing had to be designed quickly; it had to be high in quality
and durability; it had to be aesthetically distinctive; and it had
to be modular, cost-effective, easy to assemble and service, and
easy to ship.
Yesterday, you were excited to learn that your company got the job.
Your very happy CEO has authorized $35,000 in bonus money for you
to divide among your employees in any way you deem fair. You know
that the way you give out the bonuses can have a serious impact on
the morale and motivation of you employees and can affect their
participation on future projects.
Knowing something about equity, expectancy, and other theories of
motivation, and understanding the basic tenets of performance
appraisal and feedback, you know that you have to have a clear
basis for apportioning the bonuses. In addition, you know that this
project would never have gotten done well and on time without a
team approach.
The way you give out the bonuses may affect how well your employees
work together in the future.
Instructions Read the background information and the profiles of
each of the team members as they appear below and answer the
questions at the end of the case.
TEAM A
You had assigned the following people to Team A:
Jennifer
Jennifer had worked off and on for you on a part-time basis for
five years. A divorced mother with two young children, it had been
impossible for her to come on full-time until both of her children
were in school. Jennifer began full-time this past September. You
were pleased to hire her, because she is an unparalleled designer
with a sense of the practical. Indeed, you weren’t let
down by her abilities on this project. Her initial sketches served
as an excellent starting point and as the basis upon which the
housing was ultimately designed. What did cause some problems,
however, was that her children both came down with the chicken pox
in the middle of the project, causing her to miss almost a full
week at work. During that time, she came in nights, weekends, and
whenever else she could find child care.
Abdul
Abdul is a true workaholic. Whenever you have assigned him to a
project, he has worked virtually seven days a week, twenty-four
hours a day, until completion. This project was no different. Abdul
is pretty much of a loner, and you’re aware that he frequently made
his teammates angry when he made changes to their design plans
without consulting them. When confronted, Abdul always acted
disgusted as he pointed out just why the changes were necessary;
more often than not, his teammates grudgingly went along with him.
Unfortunately, you ended up spending a lot of time putting out the
emotional fires that Abdul regularly seemed to start. Abdul is a
job hopper; he has been looking for another job since he started
with your company just eight months ago.
Hank
Quiet, competent, and self-assured, Hank goes about his business as
business. You wanted Hank on this team because he is stable and
reliable. He isn’t, however, particularly creative and innovative.
What he does best is to take other people’s ideas, refine them, and
execute them. He is also an excellent model builder, and the models
he produced for this project are meticulous. Hank rarely stays late
or works overtime, unless absolutely pushed. Instead, he prefers to
spend nights and weekends with his family and in community
activities. He is very active in his church and occasionally gets
calls during working hours from church members who have pressing
questions. In the past, you have asked Hank to limit his
nonbusiness telephone time. Over the course of this project, you
have noticed that he has had few calls, and those he has had have
been brief. Hank has been very understanding about Jennifer’s
problems and has done everything he can to help her out and cover
for her.
TEAM B
You had assigned the following people to Team B:
David
When David first came to the company, you were concerned that he
wouldn’t work out. He had been fired from his previous job. You
were told by a friend that it was for frequent absences; however,
David tells you it was because his boss didn’t like him. While he
hasn’t been absent very often since joining your department, he has
come to work late on a regular basis. David never did very much
actual work on this project, and he couldn’t be counted on to meet
deadlines; but he is the only person other than Jennifer who has
the design expertise and an understanding of aesthetics necessary
to do this job. He is a brilliant innovator, and he came up with
some terrific ideas, a couple of which were incorporated into the
final design. They may have been the reason that your company got
the contract.
Mei-Ling
Mei-Ling is your most reliable materials expert, but she knows
little about design. She selected the materials for the project’s
prototype, and Hank tells you that her ideas were brilliant. Thanks
to Mei-Ling, the work station is durable, lightweight, and can be
broken down into modules for easy assembling, servicing, and
shipping. You’re not sure whether it is out of modesty or loyalty
to her team that she tells you that she selected the materials
based on David’s suggestions and that she couldn’t have chosen the
correct materials without him. Mei-Ling has been excited about her
project and about her team. She has asked that the three members be
allowed to work together again on any upcoming projects.
Maida
Maida is one of those people who organizes things, gets after
people to do their jobs, and picks up the pieces for others when
they don’t follow through. She generally does this without
complaining, and she constantly praises those around her as knowing
more and being more able than she is. On this latter point, she may
be right—she isn’t particularly brilliant or creative, but she is a
plodder. So long as Maida is around, things get done and generally
on time. When projects bog down or team members become upset with
one another, Maida is there with support, homemade brownies, and
occasionally a joke—she’s a real team player. You put Maida on this
team because you thought she would be able to offset some of
David’s irregularities, and that is exactly what she did. Maida,
Mei-Ling, and David generally eat lunch together, and you have
overheard them making weekend plans with one another on a number of
occasions.
THE RESULTS
Team A finished their project in seven weeks. It was largely their
design, combined with a few of Team B’s innovations, that resulted
in the company’s winning bid. Team B had actually finished ten days
earlier than Team A, but there were a number of small flaws in
their design that resulted in its being rejected. The $35,000 in
bonus money is ready to be distributed.
Questions for Discussion
1. What criteria would you use to determine how to award this
money? 2. How would you divide up the $35,000? Provide explanation
to support your answer. 3. Based on your allocation, what would be
the potential positive and negative effects on their behavior and
productivity, as individuals and as team members? How might it
impact their future performance and cooperation with one another?
4. Would it be advisable to bring the team members into your
decision-making process? Why/why not? If so, how would you do this?
5. How would you distribute the money (e.g. in their paycheck? to
each person or group?) and why?
It is well proven that giving incentives (monetary) to the people leads to improved team performance. Incentives should be structured based on valuable ideas that group (team) members presents. Giving rewards leads to following benefits:
a) Increase in effort by individuals
b) More participation in group tasks
There are basically two methods of rewarding individuals. They are:
a) Performance based norm: Individuals are rewarded in proportion to their contribution in group project. This sometimes leads to internal conflicts due to competitiveness among the members.
b) Equality based norm: Whole group is rewarded and group's members are rewarded equally.
Solutions:
1) In our case, the members are interdependent on each other for ideas and inputs. Hence, Equality based norm method should be used in awarding this money of $35,000.
2) Thus I would award, $20,000 to Team A and $15,000 to Team B. Awarding more to Team A because their design was accepted without flaws. But I would allocate some money even for team B because few of their ideas might have helped in the success of the project.
3) Based on my allocation since there is not much difference in the amount allocated to each person. Also, since the amount is same for same team's members, there would be no feeling of unequalness. Hence there will be no fight among the team members neither among the teams. This will ensure productive team performance (in future projects) without any internal disputes. Thus there wouldn't be much negative impact on individuals and teams performances and there will be co-operation with each other.
4) No, it wouln't be advisable to bring the team members in my decision making process. Because, by including someone else into the decision making process, I might create room for partiality. i.e, one peson will favour someone. Another person person will favour someone else. Thus it will create complexity and unfairness in reqarding the deserving person. Thus it is better I alone, based on my judgement decided how to allocate the money $ 35,000.