Question

What sorts of restrictions or guidelines should firms place on the use of social networks or the other Web 2.0 tools discussed in this chapter? Are these tools a threat to security? Can they tarnish a firm's reputation? Can they enhance a firm's reputation? How so? Please make sure you answer all parts of the question in enough detail to make your point.

Answer 1

The sort of rectrictions or guidelines should firms place on the use of social network or the other Web 2.0 tools discussed in this chapter because in this time employees using social networks such as Facebook and Google, they are wating their working time. And they get virus in their work on computer. This the reason some employees have implemented securitysystems designed to closely their moniter and restrict, as needed. This is why implementing security systems that restrict access to social media may improve the productivity of the employees.

Social networking has become an individual asset for business in now a days. The use of social media network must be regulated and conpany should create guidelines to ensure that the employees are using them correctly. Companies shouls also monitor employees behavior on their personal social network. No company wants their worker posting on twitter about how much they hate their boss.

A new generation of Internet application is enabling consumer to participate in creating content and services online. Example include Web 2.0 efforts such as social networks, blogs, twitter, and wikis. Tge companies have many types of restriction on their employees in order to protect it, its employees as well as its customers information from other.

Yes this types of tools a threat to security as like-

# Identify thieves gather personal information from social media sites.

# Using social media plateform on company network open the door to hacks, viruses and privacy breaches.

# Employees may engage in harassing behavior towards co-workers on a social network.

# Employees restricted to certain working hours may incur additional compensable hours, including overtime, more easily through social media use.

Yes a wrong post or tweet by some one of the employee about a certain customer at work can tarnish the firms reputation and it can cause of huge pile up. Even the news we have seen cases where a celebrity went out to eat and left a huge tip which was then posted on social media but with all the information blacked out but still it cause a ruckus for the restaurant.

Yes social media enhance a firm,s reputation-

# The scope of social media allows can immediately provide access to potential and current consumers.

# It also help to build and improve your company,s reputation online.

# It gives you the chance to build a personality behind your brand.

# It is a great tool for pushing out your content, it gives a platform to get your content in front of the right people.

# Twitter is a win-win situation, the customer gets a fast response. you have a option to solving your issues so fast.

# Social media accounts to generally rank page one of the google search for your company name. This is due to high popularity and domainauthority of platforms such as Twitter and Facebook.

Maintaining a social media strategy doed take time and efforts. It is best to desinate a team or individual for this. Having a social media presence come with risks. Inappropriate posts, airing of issues across social media or poor responses to customer quires can all damage a company reputation online.

It is important to take step to monitor all social media activity and put a social media policy in place. They must hve clear understanding of company policies.