Question

What are some benefits of Marketing with Social Networks?

Answer 1

Answer :

Social networking refers to the internet based applications that enable users to interact, share and access the information of themselves as well as of others. Most of the consumer spent their major time on various social networking sites.

Therefore, business can take advantages by placing their advertisement on such sites. Some of the advantages that business by marketing their products on social networks are as follows:

Benefits of marketing with social networks :

1) : Increases brand recognition :- It makes it easier and more accessible for new customers. It makes the brand more familiar among new and existing customers.

Companies can build brand awareness for the their organization

2) : Customer loyalty :- It increases customer loyalty as it gives customers to follows these companies.

Companies can find and target new customers.

3) : Marketing costs :- It decreases marketing cost. Even paid advertising on social media is cheap.

Companies can find talent and new employees with marketing with social networks.

4) : Wider customer reach :- Social media can be accessed irrespective of the time and place. Therefore, this enables a customer to browse products with little or no cost.

Companies can use them as a distribution channel for marketing messages to audience.

5) : High rate of conversion : The rate of conversion is higher as these popups attract customers to browse company’s product. Moreover, customers place order irrespective of their needs if they like the price and deals.

6) : Brand authority :- Interacting with customers increase brand value.

Companies can conduct market research which helps in effective marketing decision making.

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