Question

How true is this content?

Owned media covers all of the properties that belong to the brand or business. That can be websites, blogs, social media channels (although, don’t forget, you never really “own” your social properties, which is why it’s so important to focus on building an excellent corporate website and blog as well), apps, and stores (online and offline).

do you agree?

Answer 1

The content is very much true and I agree with it fully. Big companies make use of both paid media as well as owned media to drive prospects to owned media. The strengths and attributes of owned media plays a significant role in converting the prospects to actual paying customers.

Owned media includes all digital marketing channels over which a company has complete control. So a company’s branded website and social media will be part of its owned media. What owned media enables companies is that it allows them to increase the effectiveness of both paid media as well as earned media for maximum effectiveness.

For instance companies can augment their brands and lure more prospective buyers through the following types of owned media based campaigns – email marketing campaigns like company newsletters, blogs and other owned content and social media posts on platforms like Facebook, Twitter etc. It should be noted that owned media leads to earned media and hence companies stand to gain as their lead and conversion rates witness significant increase.