Question

Give an example from real company who using Owned social Media, Paid Social Media and Earned Social media in order to attracted their consumer Analyze whether it is effective :

Answer 1

Companies that use owned social media paid, social media and earned social media to attract their customer that owned social media examples are the company's website, social media profile, blog. paid social media examples are sponsorship, paid search results, paid advertisement appearing on webpages and social media. Paid media content controlled by the company. Earned social media examples are word of mouth, trending and viral content, and unsolicited reviews.

An analysis of the effectiveness of attracting customer Owned social media help in connecting all channels to each other, provide useful offer and interesting information, make frequent updates, provide interaction with consumers.

Paid media provide benefit to attract customer as it allows a brand to reach to that customer who is not actively searching about the brand. It used to reach target specific group of customers who may be interested in a brand's product or services and brand can control what content provide to consumers.

Earned social media provide benefits to attract customers and it allows the benefit as earned media not controlled by the company, holds greater credibility and influence with consumers. It has the ability to reach more consumers compare to owned and paid media. Earned media can do by online or offline medium when consumers discussing the brand.