Question

1. Explain how the world of marketing communications has changed due to the coronavirus outbreak.
2. Examine the impact of this crisis on social media usage. Will the trend continue long term into the future? Why or why not?
3. Find advertisements made during other crisis periods, such as 9-11 or the financial crisis of 2008. How are ads different now?
4. If asked to advertise for a company, what type of message do you believe would be the most valuable? Does your answer depend on the industry involved? Explain your response.
5. What types of public relations activities would assist a company during this period? What types would hurt a brand’s image?

Answer 1

Answer 1
The world of Marketing Communication has changed due to the corona virus outbreak in many ways such as companies using television advertisement has integrated the message of public welfare in their ad. This advertisement come up with social responsibilities of companies which promote using of face mask, following the isolation guidelines and spreading the message of people follow the social distancing guidelines.
Answer 2A
The impact of this crisis on social media usage is that-
1. People spend more time in the house so they use the social media more in their free time.
2. Social media is a very good platform to spread awareness regarding coronavirus.
3. Social media can be used to spread news update regarding the corona virus and the preventive measures which are necessary to be taken .

Answer 2B
Yes,the trend will continue for a long term into the because according to most of the research the vaccine for the coronavirus will take a minimum of one year to develop. It may also take more than the estimated time because there are many diseases for which the vaccine has still not been from such as HIV AIDS, cancer etc.

Answer 3
One of the recent advertisement during the crisis of covid-19 is made by Lifebuoy soap. This ad is different from other ad because the advertisement made by the soap company was not restricted to itself but it was rather promoting the hand wash at regular intervals in order to prevent people from coronavirus. This advertisement did not focus on lifebuoy soap but any general soap which can be used for cleaning the hands was recommended by the company in this advertisement. This is a very good example which shows the company's concern towards common people in the time of covid-19. This advertisement really shows that this company has great concern for people and it is not promoting its own soap but rather any other soap.

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