Question

In: Operations Management

Bass Pro Shop research there is no case study, just answer questions. What are the best...

Bass Pro Shop research there is no case study, just answer questions.

What are the best distribution channels and methods to use, and why?
Does a Bass Pro Shop have a retail outlet and if so, where it is located?
In what geographic area(s) Bass Pro Shop product/service available?

Solutions

Expert Solution

Distribution channel involves a set of steps that are undertaken for delivering a product or service to the end customers. These channels can be direct, indirect or mixed. In direct channels, the producers sell directly to the customers without the presence of any intermediaries like retailers or wholesalers. In indirect channels, middlemen are present and in the mixed channels have multi-channel distribution systems. Indirect channel of distribution is suitable for Bass Pro as it can sell all the fishing, hunting, boating, camping, clothing, footwear and shooting products to the customers at their retail shops.

The retail outlet is located in Springfield, Missouri.

Various geographical locations in which it is present are US and Canada with the largest store being present at Memphis, Tennessee.   

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