Who is the target audience of Bass Pro Shop? What is Bass Pro Shop goal? What...

Who is the target audience of Bass Pro Shop?

What is Bass Pro Shop goal?

What approach and strategy does Bass Pro Shop using for the campaign?

Expert Solution

Answer 1= Bass Pro shop mainly targets the male customers. The company also uses the psychographic segmentation as the focus of the company is to divert the target market towards the “country boy" lifestyle. However, the company also focuses on women and children by offering different things

Answer 2= The main objective of the company is to ensure and promote the wildlife and natural resources and to motive the people to have better education about the outdoor with the help of outdoor skills plan and different types of outdoor ventures

Answer 3= The company is using the comprehensive advertising method in order to promote its services and products. It not only uses the conventional methods of ads but now it is also targeting social media. With the help of email marketing and its websites, the company has asked its customers to come up with the latest catch and post their selfies on the website and social media account with the hashtag #Fishie, and also to donate “Teach a Child to Fish” program

keosha answered 1 year ago

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