Question

1. History of the Snapchat platform?
2. How many subscribers does it have?
3. Who is the target audience?
4. How does it work?
5. Find and analyze few social media campaigns of the brands that use this platform (at least 3).
6. Do you like it or not, why? What potential does it have and why?

Answer 1

History of the Snapchat:

Snapchat was established in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all understudies at Stanford University. Purportedly, Brown thought of the possibility of an online networking application that empowered clients to post photographs and recordings that vanished from the website after a couple of seconds.

subscribers:

As of the principal quarter of 2020, photograph and video sharing application Snapchat had 229 million every day dynamic clients around the world, up from 190 million worldwide DAU in the relating quarter of 2019.

Target audience:

The objective market is from the age bunch 16–35 years since they are the trailblazers in the market and are bound to acknowledge the adjustments in the web-based social networking innovation.

Working:

All you have to join is your name, an email address and your introduction to the world date. On Snapchat, clients pass by a handle, and Snapchatters incline toward senseless names. To include companions, you can transfer your contacts or quest for individuals you know. You can likewise naturally include somebody by snapping a photo of their "Snapcode," an exceptional QR code one of a kind to every client. From that point onward, things get a bit of confounding. On Snapchat, photographs—not content—for the most part start the correspondence. To start a discussion, you tap the huge camera circle and take a snap. There are a wide range of photograph altering apparatuses (you need to analysis to make sense of what they do) just as channels to enhance your pictures. When you redo your snap, you can send it to anybody in your companions rundown or add it to your story, which is a record of the day that your companions can see for 24 hours. Snapchat likewise offers bunch messaging and gathering stories that everybody in the gathering can add to.

Social media campaigns of the brands that use this platform:

Get clients to connect with your image. It interfaces clients with brands and substance makers by means of the 'Find' symbol on the right-hand of the home screen. For instance, in the Discover area Snapchatters can see content made by brands utilizing Snapchat for promoting, similar to Cosmopolitan magazine and MTV.

My experience:

By and by I am not an overwhelming Snapchat client. I don't snap excessively (I don't have a clue what the normal is nevertheless I snapped 2–3 times each day) yet I do take a gander at lion's share of the tales that are posted. Anyway when Snapchat discharges their updates, I get energized. Being a client experience/item architect, it is continually intriguing to discover new highlights and its motivation.

Potential:

Simply this year alone, Snapchat experienced a hurricane of occasions. Beginning with another element called "Our Story" in February which permitted clients to aggregate stories to impart to their crowd. At that point in April, Snap Inc. opened up to the world. At first it's IPO appeared to be an accomplishment in the initial 24 hours. At that point the costs kept on falling, trailed by a consistent fight with Facebook as it repeated it's "story" highlight on the Facebook application, yet in addition on Instagram and Whatsapp. At that point in June, Snap procured a social mapping startup "Zenly" for generally in the $250 million to $350 million dollar territory as indicated by TechCrunch. Utilizing Zenly's foundation, Snapchat appeared a component called "Snap Map", it permits clients to utilize a guide to see stories in explicit zones of the world. Indeed, even with these new highlights, Snap seems, by all accounts, to be battling as it's offers are drifting lower than it's IPO estimating.

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