Question

Assume you are the CEO at Nike. What challenges do you see ahead for Nike as they try to regain corporate responsibility? What should be done to ensure that Nike is able to overcome these challenges?

Answer 1

Nike inc is an American multinational corporation which is engaged in the business of design, development, manufacturing and supply of footwear, apparel, equipment, accessories and service for the global world market.

As a CEO of Nike, the challenges sees ahead to try to regain corporate responsibility and supporting actions to be carried out to overcome them, are as below

• Include in the strategies: Corporate responsibility is not in the strategy of the Nike, so in order to regain the same position, as a CEO I would like to include it in the strategies of Nike for future growth and development.

• Convince employee team for corporate responsibility initiative regain: Currently there is no team available to lead the corporate responsibility in the Nike organization. In order to re-drive, we need to form the team and convince the team to rive this initiative in the organization.

• Resources availability: As a CEO, I need to find the resources and fund so that this initiative can be driven in the organization in proper manner and it should be well supported by other team members n the organization.

• Drive this initiative at organization level: As a CEO, I need to drive this initiative at the organization level. The senior management team needs to be made convinced for this initiative and buying needs to be taken from them.

• Employee acceptance/ influence: In last but not the least, I need to organize for general communication for all employees and we need to show our plans with them and needs to take their acceptance / buying for the same. The employees need to be influenced to accept this new initiative for the organization.

Over all it is the big drive in the organization interms of proper communication, rosurces, fund, team formation, employee awareness and acceptances with inclusion in the strategies so that it will survive for longer durations.