In: Operations Management
Answer:
Persuasive sales for i-phone:
Slide 1:
Establish a common ground:
Identify the criteria of customers and try to determine what features they are looking in an i-phone. Listen seriously to the criteria of customer and record those criteria. Never argue with the customer.
Slide 2:
Point out the benefits:
Show the benefits of buying an I-phone to the customer. Match his requirement with the features available in the phone.
Slide 3:
Turn objection into strength:
Keep the complete knowledge about the product and when customer raises an objection or criticism for the product, politely make them understand how their objection or criticism can be dealt with or can be overcome by the features of the phone.
Slide 4:
Commitment and consistency:
Identify the smaller requirement of the customer from the product and specify how i-phone meets their smaller requirement. Once, customer believes that his smaller requirements has been met, and then gradually move towards the larger requirement. Customer will then automatically justify that their larger requirements are also getting met by the product. Consistently proceed from the smaller towards the larger and higher requirements of the customer.
Slide 5:
Use reciprocity principle:
Bundle your product with some small gifs such as voucher of an ice cream parlour, etc. Once the customer is provided with certain extra benefits, he will return that with placing another order for your product or referring your store to his relatives.
Slide 6:
Scarcity:
Make people believe that the i-phones available with you are scarce and the stock would be finished if they do not hurry for the purchase. This will help in increasing sales of the product.