Question

2018 Amazon Kindle SWOT Analysis

Answer 1

Amazon Kindle SWOT analysis

Strengths

Amazon Kindle's strengths consist of the fact that it is one of a kind product which allows the consumers to make use of portable e-readers that are easy to carry, minimal, simple and easy to use as well as their ability to carry a huge collection of books is also a great benefit. The Kindle also has the advantage when it comes to content as Amazon has a large collection of digital content which they can effectively use to its advantage.

Weaknesses

Even though the product is designed with innovation and ease of use in mind, it has very limited functionality when compared to anything the competition can offer, such as the iPad from Apple. It fails to be anything more than an Ebook reader which limits its audience. The pricing strategy when compared to the competition, falls a little short.

Opportunities

With Amazon commanding the forefront of e-commerce in the terms of digital content, the Kindle can make use of the entire library Amazon has to offer as well as the service which it already offers I order to create a better all-around package for the consumers.

Threats

Just about any other tablet-based device is a threat to the Kindle, due to the fact that its functionality is a basic and if we take out its advantages, the pricing strategy Amazon has in place can be considered as a possible threat to the product and its use by the consumers.