Question

1. Explain the relationship between consumer learning requirements and adoption and diffusion of innovations.

2. Discuss the characteristics of the social system that influence adoption, resistance, and diffusion of innovations.

Make at least 200 words or more, thank you.

Answer 1

1. Consumer Learning is the procedure by which people procure the buy and utilization of information and experience they apply to future related conduct.

A large portion of the learning is accidental. Some of it is deliberate. Essential components that add to a comprehension of learning are:

• Inspiration
• Signs
• Reaction
• Fortification

Adoption is a person's choice to turn into a standard client of a product which might be a development in the type of decent, administration, or thought. The consumer adoption process is a sort of a consumer-loyalty process.

The adoption process is regularly named as a diffusion process by which new merchandise or administrations are acknowledged in the commercial center. When propelling another product it gets essential to think about concerning how the market will create. Specialist's order the consumers getting tied up with five classifications I.e. trailblazers, early adopters, early larger part, the late greater part, and late slowpokes.

In the adoption procedure, consumers experience a progression of stages from first learning about the new product to attempting it and concluding whether to buy it routinely or dismiss it.

The consumer adoption process is affected by consumer qualities, for example, character attributes and segment or financial components, the qualities of the new product, for example, it is a relative bit of leeway and intricacy, and social impacts, for example, feeling pioneers.

Diffusion and adoption process models supplement the product lifecycle. They track the deals encounters of the new products extra time. The product lifecycle techniques are structure by assessing the adoption process.

2. Five principal factors impact the adoption of an innovation, and every one of these components is influencing everything to an alternate degree in the five adopter classifications.

• Relative Advantage - how much innovation is viewed as superior to the thought, program, or product it replaces.
• Similarity - How steady the innovation is with the qualities, encounters, and needs of the potential adopters.
• Multifaceted nature - How troublesome the innovation is to comprehend as well as use.
• Trialability - The degree to which the innovation can be tried or tried different things before a promise to receive is made.
• Discernibleness - The degree to which the innovation gives unmistakable outcomes.