Question

My product is swimwear

1. Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
2. Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
3. What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.

Answer 1

1) I feel the two best options for the product swimwear are:

- Online marketing

- Social media marketing

These options are the best options because the kind of customers that the product is targeting, the traffic of those customers would be more in such platforms. When we talk about social media platforms then the marketing is very cheap in there but the return that a company gets i.e. the amount of new customers that a company can position its product to is huge and hence should be capitalised and the same goes for online marketing wherein concepts like affiliate marketing can be implemented.

2) Online marketing means that on various platforms remarketing and advertisements can be run so that the relevant customer base can be targeted. The product can be communicated as a very affordable product but of the desired quality and this can also be attributed to its usage and the cloth material used.

Social media marketing can adopt a lot of platforms such as Facebook wherein various pages can be made go all the customers on a single platform and then campaigns can be run so as to get traction and ultimately conversion which is nothing but the purchase of swimwear.

3) Profit margins can be cut short since people would not be using the product very often and hence the price could be kept lower so as to gain an edge over the competitors, since the product would not be used daily so the customers might opt for the same quality at a lower price and there are chances to attract a larger customer base then.