In: Operations Management
The accounting department needs to forecast the profit for a subsidiary. The data for several months is supplied below. Be careful since the data is listed beginning with the most recent. The forecasting method to be used here is exponential smoothing with trend accounting for seasonality given a smoothing constant (alpha) of 0.69, a trend smoothing constant (delta) of 0.3, a previous trend amount, seasonally adjusted, of 65, and a previous seasonal forecast of 582. Please round your forecast to the nearest whole number.
Jul 2020: 544 | Jun 2020: 274 | May 2020: -1684 | Apr 2020: 1439 | Mar 2020: 970 | Feb 2020: -1689 |
Jan 2020: 340 | Dec 2019: 253 | Nov 2019: 1631 | Oct 2019: 257 | Sep 2019: -660 | Aug 2019: 582 |
Jul 2019: 2258 | Jun 2019: 945 | May 2019: 2580 | Apr 2019: 704 | Mar 2019: -1884 | Feb 2019: 1902 |
Jan 2019: 1477 | Dec 2018: 2141 | Nov 2018: -778 | Oct 2018: 1609 | Sep 2018: -1625 | Aug 2018: 1187 |
Jul 2018: 2959 | Jun 2018: -653 | May 2018: -16 | Apr 2018: 2132 | Mar 2018: -979 |
Answer:
Formula’s used:
Ft+1 = α*Dt + (1-α)*Ft |
Tt+1 = δ*(Ft+1-Ft) + (1-δ)*(Tt) |
AFt+1 = Ft+1 + Tt+1 |
Where,
Ft+1 = Unadjusted Forecast for current period |
Dt= Sales for previous period |
Ft= Forecast for previous period |
Tt+1 = Trend factor for current period |
Tt = Trend factor for previous period |
AFt+1 = Adjusted forecast for current period |
Final forecast required is shown as “Adjusted Forecast in the last column of below table:
α = |
0.69 |
|||
δ = |
0.3 |
|||
Month (t) |
Profit (Dt) |
Seasonal Forecast (Ft) |
Trend factor (Tt) |
Adjusted Forecast (AF) |
AF = Ft+Tt |
||||
Mar-18 |
979 |
582 |
65 |
647 |
Apr-18 |
2132 |
855.930 |
127.679 |
984 |
May-18 |
-16 |
1736.418 |
353.522 |
2090 |
Jun-18 |
-653 |
527.250 |
-115.285 |
412 |
Jul-18 |
2959 |
-287.123 |
-325.011 |
-612 |
Aug-18 |
1187 |
1952.702 |
444.440 |
2397 |
Sep-18 |
-1625 |
1424.368 |
152.608 |
1577 |
Oct-18 |
1609 |
-679.696 |
-524.394 |
-1204 |
Nov-18 |
-778 |
899.504 |
106.684 |
1006 |
Dec-18 |
2141 |
-257.974 |
-272.565 |
-531 |
Jan-19 |
1477 |
1397.318 |
305.792 |
1703 |
Feb-19 |
1902 |
1452.299 |
230.549 |
1683 |
Mar-19 |
-1884 |
1762.593 |
254.473 |
2017 |
Apr-19 |
704 |
-753.556 |
-576.714 |
-1330 |
May-19 |
2580 |
252.158 |
-101.986 |
150 |
Jun-19 |
945 |
1858.369 |
410.473 |
2269 |
Jul-19 |
2258 |
1228.144 |
98.264 |
1326 |
Aug-19 |
582 |
1938.745 |
281.965 |
2221 |
Sep-19 |
-660 |
1002.591 |
-83.471 |
919 |
Oct-19 |
257 |
-144.597 |
-402.586 |
-547 |
Nov-19 |
1631 |
132.505 |
-198.680 |
-66 |
Dec-19 |
253 |
1166.467 |
171.113 |
1338 |
Jan-20 |
340 |
536.175 |
-69.309 |
467 |
Feb-20 |
-1689 |
400.814 |
-89.125 |
312 |
Mar-20 |
970 |
-1041.158 |
-494.979 |
-1536 |
Apr-20 |
1439 |
346.541 |
69.824 |
416 |
May-20 |
-1684 |
1100.338 |
275.016 |
1375 |
Jun-20 |
274 |
-820.855 |
-383.847 |
-1205 |
Jul-20 |
544 |
-65.405 |
-42.058 |
-107 |
Excel working is shown below: