Question

Select a real /hypothetical company of your choice and write an article titled as ‘Strategic Management in XYZ company’( Word Limit: Not more than 1000 words)

You should try to include the following components in the write-up:

1- A brief introduction about the company and the industry

2- External Analysis

4- Internal Analysis

4- Current Strategy and

5- Conclusion

Students will:

*Recognize aspects of an organization’s environment that can influence its long-term decisions

*Identify the aspects of an organization’s environment that are most strategically important

*Apply the resource-based view of the firm to determine core and distinctive competencies

*Use the VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustained

*Understand the competitive and cooperative strategies available to corporations

*Understand the three aspects of corporate strategy

*Identify a variety of functional strategies that can be used to achieve organizational goals and objectives

*Gain insights into the strategy-making processes of organization

*Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization

*Understand the relationship between social responsibility and corporate performance.

Pleas No parallelism and don't miss any of elements please.

pleas talk about unilever Company or WALMART.

Please be committed to the specific points

Answer 1

Strategic management refers to the art of framing the strategies by the top level managers keeping in mind the external and internal environment and the resources available at disposal.

COMPANY: WALMART

The company operates in the retail industry and is considered as one of the biggest giants in the retail industry. WALMART is rendering its services to the world since 1963. It serves as a direct link between the manufacturer and the customers.

EXTERNAL AND INTERNAL ANALYSIS:

• It is very important to analyze the internal as well as external environment of the company so as to help the company compete in the market.
• WALMART uses the Kenichi Ohmae's 4C model in order to conduct the internal analysis.
• The 4 C's are company (forming a part of the internal environment) competitors, customers and climate (forming a part of the external environment).
• Further, for conducting the internal analysis, WALMART uses the Michael Porter Value Chain Model.
• The model identifies the primary as well as the supportive activities.
• The primary activities include the inbound logistics, the operations, the outbound logistics, marketing, sales and services.
• The supportive activities include the procurement, technology development, HRM, infrastructure
• WALMART uses SWOT in order to analyze the external analysis. By knowing the Strengths, the threats can be overcome and by knowing the opportunities, weaknesses can be reduced.

CURRENT STRATEGY:

• The corporate level strategies involve internationalization and being global and reaching to the top of the retail industry.
• The business level strategy includes spreading the name at the global level and explore the new areas of the retail industry.
• The functional level strategies include managing the inventory effectively, managing the human resource and maintaining a strong customer base.
• The operational level strategy includes fulfilling day to day activities and maintaining a strong organizational culture.

CONCLUSION:

It is very important for every organization to frame strategies well in advance keeping in mind the internal as well as external environment and after analyzing its own financial position. For this WALMART uses SWOT analysis as well as Michael Porter value chain model. By knowing what are the strengths and weaknesses, the company can frame the strategies accordingly and become strong enough to stand firm in the competitive environment.