Question

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region. You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points (2x5=10 Marks)

1. Introduction,

Goals and Objectives To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

a. Introduction about the business.

b. Business vision and mission

c. Business objective.

d. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

5. Marketing Mix (4 P’s ) Analysis Describe each of the 4Ps of your chosen company.

Product or Service Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Answer 1

ANSWER :

i have choosed the SANGAM MILK PRODUCER COMPANY LTD  for this marketing plan

Explantaion : -

sangam dairy is a milk producer company located in vadlamudi , guntur district ( andhra pradesh ) . the founder of sangam dairy is sri yadlapati venkatrao was a founder chairmen of the union up to 1979 , later sri dhulipalla veeraiah chowdary was elected as chairmen of sangam dairy .who contributed more service for the growth of sangam dairy

Business   vision & mission :

Our mission is to be variety one manufacturer providing superior quality products and services at competitive prices. we'd like be a globally innovative and competitive business providing 100% genuine services to our customers. We are committed to total customer satisfaction by providing quality products & services.

At Sangam Group, we try to create enterprises driven by excellence which maximises customer satisfaction and creates value for all stakeholders.

Business objective :\

objective means goals that company wanted to reach the goals in certain time

goals of sangam dairy are :

* by increasing the production of milk to bring a white revolution.

* by linking the eural production centers with urban consumption to develop the infrastructure for marketing .

Products and services offered :

* sangam milk

* sangam curd

* sangam sweet

* sangam ghee

* sangam ice cream

* sangam drinks

* sangam buttermilk

ENVIRONMENT ANALYSIS :

In India quite 80 percent of operational landholdings are of small and marginal farmers which are not economically viable. there is a chance to maximise the returns of thesmall holdings by establishing an accurate combination of dairy enterprise with the crop production.

The percentage contribution of dairy income increases with decreasing land size.98 Crop production is also a seasonal income generating activity then the farmers choose dairying to satisfy the daily cash needs of their families. Dairy enterprises provide employment opportunities to the farmers.

It helps the farmers to possess interaction the semi-employed family labour more efficiently during the slack period of crop production because the provision of family labour is more with relevance small and marginal farmers

Dairying is additionally likely preferred by the farmers because the farm yard manure which might be a byproduct of animal helps them to boost the fertility of their soil. over 73 percent of the agricultural households within the country maintain livestock as a source of subsidiary income generation which accounts for 40 percent of their annual income. Almost 80 percent of the 479 million livestock are held by small and marginal farming households, thereby making the livestock rearing an integral component of their livelihood system


At this juncture, it absolutely was felt worthwhile to undertake an economic analysis of dairy farming around the areas near Sangam Dairy so on,

* Examine the value structure and returns from dairying among different categories of farmers within the various regions, and

* Examine the factors affecting the gross returns from dairy in numerous regions around
Sangam Dairy

TARGET MARKET ANALYSIS  

sangam has targeted milk products in different segments and has targeted different groups of customers

college going customers : the product like sangam milkshake , sangam choclate ect

students ( age up to 16 ) : products like tasty milk , butter , and sweet flavoured milk  

for adult : product like butter milk , lassi , kilkshake

marketing is the main source to business to satisfy the customers . sangam has to reach their potential customers and had to satisfy the existing customers by giving a better quality produts

SWOT ANALYSIS :

strengths :  

* skilled work force

* barriers of market entry

* domestic market

* latest technology

* pro active management

* location of industry

weakness :

* high debt burden

* investment in research and development

* lack of cold storage facilities

opportunity :

* increasing preference for branded dairy products

* growing focus on health and nutrients in urban market

* elastic demand , economic growth will spur demand

threat :

* nearly 85 percent of the indian dairy industry is unorganized

* removal of import dairy has led to the threat of dumping

  

Marketing mix analysis :

place :

sangam dairy uses an enomous distribution way that is spreded across the country to deliver its product and reach customers . and it produce the product in large scale sangam dairy uses the distribution way to reach the customers

promotion :

sangam dairy uses the most successful promotional camp[aigns , by using the its brand name and quality

price ;

sangam uses low cost prices for the milk products for the economic price and for the all people can buy in that price .

product :

sangam is the best dairy in andhra pradesh , with many produts like milk, butter , curd , milk shake and many more

**if u have any doubts plz comment if u like the answe plz thumb up **....