Question

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

1. Introduction about the business.
2. Business vision and mission
3. Business objective.
4. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Answer 1

I like to choose the electronic device for insight as my thing.

A* Introduction

Cybernetix is an association from Germany, who deals in equipment things. Here as a promoting boss, my thing is an electronic contraption called Eris and Gallelio, this device is used to give insight. Here I will develop the business in Saudi Arabia, thusly, to this an exhibiting plan is required.
B* Vision
To develop the association worldwide by giving best electronic things and organizations.
Critical
To publicize the Gallelio in Saudi Arabia in order to get a significant customer base.
C* Business goals
1. To get a better than average customer base in Saudi Arabia.
2. To serve customers by giving an accommodating thing like Gallelio.
3. To achieve a better than average bit of the general business.
4. Profit extension and arrangements increase.
5. To make Goodwill.
6.To develop scattering channels.
7. To get high ground.
D* Products are :-
1. Eris 9
2. Eris virtuoso
3. Gallelio
Organizations are to offer knowledge to any surface, a bigger number of features than whiteboards, Making presentations less difficult.
Environmental assessment:-In nature I should consolidate after:

1. geographic: Saudi Arabia is the geological locale with high temperatures. Summer is serious here to spend.
2. Business contacts a segment of the contacts are given by the association itself and I will use the contacts of close by wholesalers to show up at the customers. I will take the help of web based life moreover to make contacts here.
3. Competitors My conpetitors are here, the associations who deal in Interactive whiteboards and standard whiteboards like newline, triton, etc.
4.Customers My customers will be schools, colleges, associations, private and Government working environments and wherever the necessity for sheets occurs.
Target exhibit assessment My target market will be Schools and colleges and other informational establishments, Government and private working environments, Companies, Hospitals, Hotels and wherever necessity for sheets and presentation rise.
Association will show up at the customer's needs better than the contender as:
By giving instinct liked and smoother over the Interactive whiteboards.
Natural whiteboards are difficult to move since they are significant, contraption is little in size and viably flexible.
Contraption will give the part of convenientce.
Contraption will give the part of web accessibility by methods for ports and WI-Fi.
By methods for the virtual items gave device will give extra features.
Contraption will engage the customer to cast the screen of PC, adaptable, tablet, I pad, etc honestly externally.
This is the manner in which we will show up at the customer by giving favored options over the contenders.
SWOT Analysis
Characteristics
Association is a great idea to go thoroughly.
Features of the thing are strong.
Liberality of the association is strong.
Association has a fair thing portfolio.
After arrangements organization is satisfactory.
Getting ready gathering is adequately ready to set up the customers.
Advancing gathering is talented.
Weaknessess :-
Association is from Germany so it's to some degree hard to enter in new market.
Creation isn't in Saudi Arabia so overhead of transportation is there.
Social differentiations may make issues.

Openings :-
Nonappearance of data in Saudi Arabia is an opportunity.
Demand society moreover gives open entryways as entering of new things isn't straightforward.
Nearness of tremendous associations opens the open entryways for gigantic arrangements.
Preparing associations are adequate in Saudi Arabia so making possibilities.
Threats:-
Progressively demanding society may transform into a hazard for business.
Rules for women may transform into a hazard.

Government rules and rules are demanding so they may transform into a hazard.

New associations in the market are furthermore exploring the market of Saudi Arabia.

Promoting mix :-

1) Product

Thing is an electronic contraption Eris and Gallelio which gives insight. Cost is near savvy whiteboards as shown by the cash. Customers are schools, colleges and other educational establishments, working environments private and Government, clinical facilities, lodgings, etc. They will buy the thing since this thing discards the issues that occurs in the usage of Interactive whiteboards.
Cost:-
Assessing of thing will be closed by the market needs in any case association is following genuine esteeming system and will have a game plan for penetrating evaluating method in future to get advantage.

Spot :-

Spot of business will be informational zones, mechanical locales and business zones generally. Since
In informational zones schools,colleges and associations will be there.
In mechanical districts associations and organizations will be there.
In business zones working environments, clinical facilities and lodgings will be there.
To get high ground business should be near the customers.
Customer reach should be straightforward.
Transportation costs may get impacted.

Dispersal channels will be developed for fruitful transport.
Direct technique will in like manner be begun.
Progression
For propelling the thing following strategies are used:
Media advancing( TV, radio, online channels, etc.)
Online life progression
Print media promotion(Newspapers, Magazines, etc.)
Email and what's application advancing
Direct advancing ( singular selling, random selling)