Question

Select a real company of your choice and write an article titled as ‘Strategic Management in XYZ company’( Word Limit: Not more than 1000 words)

( I chose Apple company)

You should try to include the following components in the write-up:

• A brief introduction about the company and the industry

• External Analysis

• Internal Analysis

• Current Strategy and

• Conclusion

Learning Outcome: Students will:

- Recognize aspects of an organization’s environment that can influence its long-term decisions

-Identify the aspects of an organization’s environment that are most strategically important

-Apply the resource-based view of the firm to determine core and distinctive competencies

-Use the VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustained

-Understand the competitive and cooperative strategies available to corporations

-Understand the three aspects of corporate strategy

-Identify a variety of functional strategies that can be used to achieve organizational goals and objectives

-Gain insights into the strategy-making processes of organization

-Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization

-Understand the relationship between social responsibility and corporate performance

Answer 1

Apple is a worlds largest information technology company and the worlds second largestmobile phone maufacturer company after samsung everyones dream company and its products will give you a professional status in the society.The products are designed in such a way that everyone will attract and the brand itself will elivate your status of respect.

APPLE Company : Apple is an American multinational technology comapany,which is established by steve jobs,Steve wozaniak and Ronald wayne in the year1976,head quater is in california,U.S.There are total 499 retail stores across the world formerly known as Apple company later as days passes it was named as Apple.Its a product and service based company.There are 123000 employees.This is the overview of the company its share value and the market demand for the year 2017 is $229 billion dollars for the year 2017.The company always enjoys its brand name and value in the market.It maintains high standards in terms of brand loyality and repeteadly it was ranked as the worlds largest most valued brand.

The products of apple and its services are : Macintosh,ipod,ipad,apple watch,apple tv,home pad,mac os,ios,watch os,tv os,ilife and iwork.

Its sevices are ; apple store,apple pay,iTunes store,App store ,Mac,ibook store,icloud and Apple music are the best products in the world that are designed and serviced throughout the world without dissapointing the customers.The Kind of products that develop by apple are unique where its not possible for the commepetetors to copy any of its products to introduce in the market.

External Analysis :External analysis includes social,technical,economical,political, international and natural. There are two types of anallysis they are SWOT(Strength,Weakness,Oportunuities and threats) and PEST(Political,Economical,social and technological) analysis where every organization will follow these two analysis to keep them high in the market.As expected every organization will have pressures to lead the company in a top postion.In that process they have to set their own internal analysis to follow and apply that achive the required results.Apple to have that analysis in order to meet the user requirements and keep their product value high in the market.The best part of apple products are its technology and design both made that company unique in the world in terms of customer satisfaction.The new products and its designs always attract its users to spend the high price for it.There is no need to do the external advertisements to promote its products its announcements directly they will announce its date of release of its products and services are the best part of the company.No need to spend more money for electronic media in order to promote its brand value.People always waits for the new apple products and stand in a line to get the new products that gave the company a confidence in manufacturing and releasing its products in the market.Services are mostly online no need of physical that brings appple No 1 organization.The other stakholders of the company is also expect to provide best services at a fast rate and at low price.This happend when the company trains its employees and motivate them to proivide the best services as expected by various stakeholders.

Internal Analysis : The internal analysis are always very important to discuss as always they will promote the company standards by these ,analysis.These analysis incluses customer requirements and bugs needs to be addressed.Its a good sign of collecting the user data and plan according to it inorder to meet the customer requirements and expectations,As the price of apple products and services are more the kind of expectaions of users are also high.So these keeps the organisation will never compromise on its design every time they include different and unique features that arttracts customers to increase its demand in the market.

Current Strategies :The strategies play an important role in the grwoth of the organization externally as well as internally.These includes vision,mission and objective of the company.Revise organizational directions.Formulation of alternative strategies there should be alternative strategies in order to explore its services to the world.Always select the best strategy that best suits to the market.Strategy implementation is also key imporatnace to success and strategic evalution and its control.These are the startegies needs to be followed by the company.The vision and mission are important to lead the company to first place as these two will always remerbers you the competetors that are equally moving along with us if our mission is unique and our goal is different than the regular companies ofcourse our company will always stand high on the world.There are so many companies but still the No of company will be always special as it will deliver above the customer/user required features and products which attracts the world wide customers towards it.The services that provide by apple are unlimaginable as the best serrvices companies are always delivers best results as we can see most of the companies fails to deliver proper services.This bring them their ;;products down.If releasing the product to the marlet is one target and the service provide to that product is another target where most of the companies does not follow this protocol to succed in the market.Appple promisses its users and never compromise in deliverying the best service to the user with in the SLA.

Conclusion : Any company that is best in its products and services are always stands uniquely in the market.I will conclude this answer by telling apple is the best in meeting all the customer required features and delivers the best seervice to the customers/users in order to get the best results in the market.Even though the price of the products are high still demand never stopes this is the best part of the company and the kind of operating systems it develops and give services are unique the products are different so that it will not allows anyone to copy and release in the market.As the orgoinal product will be easily identified by the design and software and technogly used.