Question

To complete this task you are required to design an information system for Fashion clothing store to assist with their business. You have discussed Porter’s Value Chain in class and you should understand the Primary and support activities within businesses. For this task you need to concentrate on Marketing and Sales only. The development of your professional skills includes researching information systems to assist with organisational issues that are encountered in contemporary business. You will be learning important ‘agile’ skills to assist in the workplace, such as scrum meetings.

Answer 1

Answer:

Information system for marketing and sales for fashion clothing store includes:

1. Acquired database:

There are large number of third party companies available in the market that are engaged into the provision of previous and current data at a very minimum cost. Company can also collect the data from the logistics department who always remain in touch with the market dwellers. Company can also acquire data from their institutional retailers and wholesalers at no cost or a very low cost.

2. Internal company data:

Data from sales and marketing activities within your company can be sent to the Marketing Information System software (MIS) and can be turned into valuable reports. Company can also integrate an MIS with a company intranet, or internal communications network, to access information on different business units, departments, and even employees.

3. Marketing intelligence:

Company can access information about its target market environment by monitoring competitors' websites, industry trade publications, and marketplace observations by employees and managers. Other sources for market intelligence include trade shows, talking with customers and prospective customers, conversing with distributors, product testing and comparison, and mystery shopping.

4. Marketing research:

The marketing research and data integrated into the MIS includes information from custom research reports, which a company can gather from secondary research or new primary research by taking a survey and interviews of the customers of the clothing industry.