Question

1. Who should be West Tarrytown Volunteer Fire Department primary Target market for the campaign to recruit volunteers?   Please provide a detail description (5 pts)

2.   What should be the marketing objectives for the marketing plan? 5 pts)

3. What should the specific promotional objectives be for Cheyne’s plan? 5 pts)

4. Given the marketing and promotional objectives and the budget that he has to work with, what promotional methods should Cheyne include in his promotional strategy to achieve objectives and why? 5 pts)

5. What should the copy thrust (key message) be for the promotional program? 5 pts)

Answer 1

1. Qualities needed for to recruit volunteers for West Tarrytown Volunteer Fire Department primary Target market

• Good communication skills
• Able to convenience with proper information.
• Being polite
• Enjoy work.
• Finish the targets in time.

2. Marketing objectives for the marketing plan

• Bringing the brand awareness among the people.
• Bringing up new things upgrading every year
• Opening more branches.
• Enhance the producer and consumer relationship.

3. Specific promotional objectives be for Cheyne’s plan, these are for very basic for any market promotions

• Increasing sales,
• Expanding market.
• Bringing awareness
• Have a promotional message
• Provide offers for attracting.

4. Promotional strategy to achieve objectives

• Plan and Advertise
• Marketing communication programs
• Set action oriented goals
• Execute
• Increase marketing according to the competition.

5.  Copy thrust (key message) be for the promotional program

• Multiple messages in variety of media that at last should convey only one message or idea.
• Givinging assurance
• Ask them to rise any doubt and provide solution immediately
• Show different marketing options
• Build the trust.