HootSuite
Identify the relevant market. What is the good or service that
we are analyzing?
Market Structure. What market structure best characterizes this
market? Provide evidence of your assertion. What strategies do
firms in this type of market need to employ?
Market conditions / competitive environment. Discuss the
dynamics of the market - its players, how they interact, what
exogenous shocks are impacting the market. Are there any exogenous
shocks or are all the dynamics internal? Basically, what's going on...