Who would be the target market for Whole Foods in the United States?

Expert Solution

Whole Foods Market is a grocery chain which sells organic and healthy products to its customers. They do not use harmful preservatives. They aim at selling the produce without unhealthy saturated fats.

The target market for whole foods in the United States are those individuals and the families having an income which is above the national average. These are the people who are leading a healthy lifestyle and are conscious about the environment they live in. These customers are either living in the upscale sub-urban areas or the metropolitan areas. These also include the celebrities.

The target group of whole foods are rich and wealthy customers. They mostly do not ask for discounts and do their shopping without asking for any discount coupon.

The target market of customers are those who do not compromise on quality of the product and are ready to pay a little more to get a healthy produce.

The current target market of whole foods includes: The Millenials. These are mostly the college graduates with better liberal values who would be conscious about their expenses but at the same time would not compromise on the health safety.

Rahul Sunny answered 1 year ago

Case Study - Whole Foods Market Overview Whole Foods Market is a supermarket chain that specializes...

Case Study - Whole Foods Market Overview Whole Foods Market is a supermarket chain that specializes in fresh, organic produce from local sources. As an international company with locations around the world, it has a large operation to watch over and a very specific mission to uphold: to sell the highest-quality natural and organic products available. Sticking to this goal and keeping up with the demands of a rapidly expanding business aren’t always easy, however. In order to stay committed...

Subject is International Marketing. Question is: What Benefit does Whole Foods provide for United States Consumers?

Whole Foods. By 2006, Whole Foods Market had evolved into the “world’s largest retail chain of...

Whole Foods. By 2006, Whole Foods Market had evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. However, sales growth has slowed. CEO John Mackey is highly committed to these values, however, the company needs to survive, and thus WF has agreed to a sale to Amazon for more than...

Whole Foods and Amazon Over the past decade, Whole Foods Market, Inc., has become an increasingly...

Whole Foods and Amazon Over the past decade, Whole Foods Market, Inc., has become an increasingly familiar part of the urban landscape. As of November 5, 2014, the company had 401 stores in the United States, Canada, and the United Kingdom. Using financial websites such as finance.yahoo.com and money.msn.com, you can access a wealth of financial information for companies such as Whole Foods. By entering the company’s ticker symbol, WFM, you will be able to access a great deal of...

Discuss the organization of work at Whole Foods Market (delegation of authority and responsibility,centralization or decentralization...

Discuss the organization of work at Whole Foods Market (delegation of authority and responsibility,centralization or decentralization etc..)

Please answer fully and correctly in 3000 words Whole Foods Market Your “to do” is to...

**Please answer fully and correctly in 3000 words** Whole Foods Market Your “to do” is to read the Case very carefully—and apply the Seven Domains Framework and growth strategies. -Scope, synergy, market development, growth strategy, allocation of finanial resources, goals & objectives and sustainable competitive advantage. As you know, June 16, 2017--Amazon purchased Whole Foods Market for $137 billion. When, announced Whole Foods Market will continue to operate under the current name This is a signal Amazon, a major internet...

Have a look at Whole Foods Market, the upscale grocery retailer. Go and explore the company...

Have a look at Whole Foods Market, the upscale grocery retailer. Go and explore the company and products at (official webiste of whole foods market). Take some time to learn about the types of products offered and the product information provided. The website is full of information about product lines, quality standards, safety standards, coupons, and more. Choose items of interest to you. a) What unique pricing strategy has Whole Foods adopted in the food marketplace? b) Relative to competitors,...

How would a market intervention work in the United States? Assume the country wants to make...

How would a market intervention work in the United States? Assume the country wants to make the dollar stronger versus the Euro and is set to use $100 million dollars. Fill in the table below and explain in detail the steps taken in the intervention (make sure you mention the role of the international reserves, the Board of Governors, the Desk at the New York Fed, and the effects on the money supply).

If you were developing an advertisement for Huggies diapers; Who would be your target market? What...

If you were developing an advertisement for Huggies diapers; Who would be your target market? What media would you use? Would you use comparative or competitive advertising?

In March 2006, Tesco announced that it would enter the United States convenience store market (Fresh...

In March 2006, Tesco announced that it would enter the United States convenience store market (Fresh and Easy). This represented a departure from its historic strategy of focusing on developing nations. The American market - Fresh & Easy - turned into a financial disaster ($1.8 bn loss) for Tesco. Using Tesco as an example, how you think that Michael Porter’s Five Forces helped or hindered Tesco with its overall global strategy?

Question