Who would be the target market for Whole Foods in the United States?

Expert Solution

Whole Foods Market is a grocery chain which sells organic and healthy products to its customers. They do not use harmful preservatives. They aim at selling the produce without unhealthy saturated fats.

The target market for whole foods in the United States are those individuals and the families having an income which is above the national average. These are the people who are leading a healthy lifestyle and are conscious about the environment they live in. These customers are either living in the upscale sub-urban areas or the metropolitan areas. These also include the celebrities.

The target group of whole foods are rich and wealthy customers. They mostly do not ask for discounts and do their shopping without asking for any discount coupon.

The target market of customers are those who do not compromise on quality of the product and are ready to pay a little more to get a healthy produce.

The current target market of whole foods includes: The Millenials. These are mostly the college graduates with better liberal values who would be conscious about their expenses but at the same time would not compromise on the health safety.

Rahul Sunny answered 1 year ago

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