Question

Who should be the primary source for communications about planning with each audience? What role should the CEO play? 

Answer 1

It would not be advisable to have the consultants present this new program. The CEO should be the initial communicator in conveying the new program to the responsible officers. The responsible officers then can relay the information downwards to the division mangers and operating department heads.

Since the responsible officers are used to being decentralized, the CEO should reassure them that the new plan would be effective, as it has been well researched. If he can win them over through his enthusiasm for the plan and show that he is on board with the program, they may likely present the changes in the same manner.

Although the CEO should do the communicating and be the primary spokesperson, it would be helpful to have the consultants present during the discussion to confirm and back up the plan. They can also answer any questions, as they are more experienced with the changes, the research behind it, and the potential challenges they may bring forth.