Question

Using an example of a company of your choice, discuss the functions of management

Answer 1

Taking the example of the cab aggregator and service provider UBER,

The functions of management are:

1. Planning

Planning is about deciding the future course of action regarding what to do, when to do and how to do. It addresses the gap between 'where we are' and 'where we want to be'. In case of Uber assuming it wants to substantially make inroads in potential markets like India and south-east Asia, the company must come up with proper short term and long term plans like getting used to the geography, understanding the business landscape in this region, consumer behavior and expectations, price sensitivity, competitors and other external and internal factors. This would help them plan their resources and finances to minimize risks and unwanted circumstances.

Organizing

After the plan of action is ready, a good division of tasks and functions by the management is necessary. Delegating tasks, finances and right personnel becomes important. Organizing involves:

• Identifying tasks
• Classifying them into different segments
• Delegation/Allocations of tasks
• Clarifying roles and responsibilities
• Timely communication and coordination

In case of Uber, the company must decide on its investment, the human resources needed and allocate the tasks accordingly.

Staffing

Based on task identification, the necessary skill set requirement will be identified. The management needs to staff the key positions of responsibility in order to achieve success in its planned activities. It basically aims at putting the right man in teh right job. Remuneration planning, training and development, recognitions and incentives are other aspects that the management must decide beforehand.

Directing

It is about managing and coordinating the various tasks and functions and maintain the communication link throughout the organization. Important aspects are supervision, motivation, monitoring, leadership and communication. The Uber top management must constantly interact with the regional teams to direct flow of action based on the situation faced.

Controlling and Quality Assurance

The management must be stringent and particular with regards to expected service levels in order to meet their organizational goals. Controlling is a process of constantly monitoring the operations and look into deviations from expected standards. It also involves in taking a proactive approach to correct these issues with quality.