Question

In what ways can your business trigger favorable customer conversations in order to drive awareness and build brand preference?

Answer 1

Q) In what ways can your business trigger favorable customer conversations in order to drive awareness and build brand preference?

Ans- To succeed in market, retailers must understand that influencing a brand preference involves three steps- a)understand the consumer, b) decipher intent and c) enable the purchase journey. Brand preference is built by listening & addressing both their immediate and long-term needs. Today’s customer have a self directed approach to determine if a brand is trustworthy.

At every step in the purchase, consumers want to identify potential vendors, understand the pros and cons of products, etc. A brand that can capture and decipher intent has a competitive. The more accurately and consistently a brand identifies and responds to intent, the greater the trust the consumer places in that brand.

There are various surveys prepared by researcher and google docs made in order to understand and study customer brand preference and brand awarenes. This could solves a relevant problem/adresses a relevant need. In order to build a Brand 3P's are required a) Product {What do I Offer you?}, b) Promise{Why you should desire me?}, c) Personality {How you should perceive me?}.

By thinking digital and implementing technology, brand can reach customer easy and quickly. Stop of overpromise and build relation for life time with trust, will increase company value in mind of customers. Through these ways business can trigger favorable customer conversations in order to drive awareness and build brand preference.