Business metrics are different ways to measure outcomes in a
variety of ways for a variety of things. There are metrics to
measure internal communications as well as external communications.
According to Manzoor, "there are four simple metrics that internal
communications should be measuring. The four metrics she suggests
are 1) employee engagement, 2) open and click-through rates, 3)
responses and feedback, and 4) turnover rate" (Manzoor, 2018). It
is important to measure these employee metrics because employees
can be...