Question

select a relatively new product on the market, and brainstorm ideas for product growth using each of the categories in the market matrix.

Answer 1

Apart from the fruit juices available in the market recently many brands have introduced vegetable juices in the market:

Vegetable Juice: Below are the 4P of marketing and help position the product differently.

• Product: It can be introduced various sizes to make it convenient for the customers to select the product.
• Price: It can be introduced at various price points depending on the size of bottle.
• Place: It can be marketed at the counters to induce spontaneous purchase of product.
• Promotion: Small sachets for tasting the juice can be distributed freely to the customers as part of promotion.

Positioning: It can be positioned not only a vegetable juice for good health but as an alternative to other fizzy drinks. The reason for choosing this target market and positioning the product is as it is very huge opportunity and at the same time provides customer with better healthy alternative to current fizzy drinks.