Select a brand’s product that is non-existent in Malaysia market. Your choice of product can be...

Select a brand’s product that is non-existent in Malaysia market. Your choice of product can be from one of the following categories:

a. Automobile

b. Beauty & Cosmetic

c. Food and Beverage

d. Watch

Form a group of 4 members to prepare a marketing plan 2020 for your choice of product to enter into the Malaysia market

Word Count 2,000 words (+/- 10%).

Solutions

Expert Solution

Answer:

Let us take into consideration the product “Indian Hyderabadi Biryani” of hotel paradise from the food industry that is not available in the Malaysian markets.

In order to market “Indian Hyderabadi Biryani” in Malaysia by entering into the Malaysian market, following strategies will be implemented:

1. Conduct an online survey so as to determine the eating habit of the customers in the Malaysian market.

2. Identify the appropriate city and place where there is a gathering of the large number of relevant customers.

3. Choose the entry mode. For entering into the Malaysian market with the food category, business would initially choose leasing out the restaurant into the selected city and location.

4. Company would then make the customers of Malaysia aware about the offering of the restaurant through various marketing channels such as social media channel, television advertising, print media advertising, etc.

keosha answered 1 year ago

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