Question

“Jazz Pakistan” is having strategy with a theme “Dunya ko Bata Do” as seen in electronic and print media. In your point of view will this be adding value to its existing strategy and why Jazz Team came up with such a strategy?

Answer 1

Jazz is a company (Pakistan Mobile Communications Limited) that provides customized mobile communication, telephone, mobile banking and other related services to the retail consumers as well as corporate. The theme as mentioned, is the new approach to reach out to the audience of different demographic segments, locations and lifestyle preferences. It is the strategy to gain market share and become a household name with customized solutions that can serve different pocket and purchasing power. It makes the theme as strategy to add huge value to the existing strategy as pricing and customization is very important, while keeping in view to the economic and technological environment of the country of Pakistan.

Jazz team came up with this strategy to attract audience of diverse background and serve those customers also who are price sensitive and or who like customized solutions. In this regard, Jazz cam up to give mobile based solutions with attractive packaging and build a positive value positioning among the consumers. In this regard, this theme based strategy helped the company.