Question

Question 10: Traditional roles are changing in businesses.

Why is it critical that the CIO and the CMO work closely together today in order to facilitate the business transformation that most companies must accomplish to stay competitive?

Please use your own words and cite your source.

TYPE OUT your response

Answer 1

It is critical that the CIO and the CMO work closely together today in order to facilitate the business transformation that most companies must accomplish to stay competitive because:

• CMOs, who are mainly responsible for promoting growth using marketing communications, need the CIOs’ help to turn the surplus customer data into increased revenue which has been collected by company from quite some time. CIOs in order to generate revenue, require the CMOs to fulfiil their technical needs. CIO is responsible for managing this data responsibly.
• CMO are capable of setting business goals and create use cases for a new initiative, CIOs help them in telling whether it would be feasible or not and analyse the cost for the new requirement.
• Both of them help to grow an effective cross-functional collaboration between Marketing and IT teams
• CIOs play a critical role in makaing CMOs understand software-development trade-off decisions and opportunity costs
• Customer Service being the most important goal of the companies is getting achieved by companies through the use of latest technology. This is why CIOs and CMOs must work together to ensure best customer service.

Source: Article- Getting the CMO and CIO to work as partners