In: Finance
Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $ 4.9 million on TV, radio and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $ 8.9 million this year and $ 6.9 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $ 2.5 million each year. Kokomochi's gross profit margin for the Mini Mochi Munch is 37 %, and its gross profit margin averages 22 % for all other products. The company's marginal corporate tax rate is 30 % both this year and next year. What are the incremental earnings associated with the advertising campaign?
Complete the table for year 1 below: (Round to the nearest dollar.)
Incremental earnings forecast |
Year 1 |
|
Sales of Mini Mochi Munch |
$ |
|
Other sales |
||
Cost of goods sold |
||
Gross profit |
$ |
|
Selling, general and admin. expenses |
||
Depreciation |
0 |
|
EBIT |
$ |
|
Income tax at 30% |
||
Unlevered net profit |
$ |
Complete the table for year 2 below: (Round to the nearest dollar.)
Incremental earnings forecast |
Year 2 |
|
Sales of Mini Mochi Munch |
$ |
|
Other sales |
||
Cost of goods sold |
||
Gross profit |
$ |
|
Selling, general and admin. expenses |
||
Depreciation |
0 |
|
EBIT |
$ |
|
Income tax at 30% |
||
Unlevered net profit |
$ |
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