Snacker Crackers is studying the impact of an advertising campaign for their multigrain product line.

Snacker Crackers is studying the impact of an advertising campaign for their multigrain product line. Without the ad campaign, their sales in October were 80,000 boxes. With the ad campaign, sales fell to 70,000 boxes in November. Historically, October represents 15% of their annual sales and November represents 5%.

What is the lift for their advertising campaign?

88%

263%

-13%

163%

Solutions

Expert Solution

We see that the lift for the advertising campaign is given as=70000/(80000/15%*5%)-1
=162.50000%

jeff jeffy answered 2 years ago

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