Question

what is brand and what is branding? what is the difference? why brand and branding are related to leadership?

Answer 1

The main difference between brand and branding is one is marketing tool and other one is action. Brand represent your identity at the market whereas the branding is the action to create brand. Brand defines the emotional relationship between consumer and the business. The branding includes the process such as positioning your company or product in the market, devising the brand strategy, creating your name in the market, writing brand message, creating corporate or product identity, setting the brand standards etc. The brand is the result of branding effort. It describes who you are and what you do. Brand is the asset for company, product or service and branding is an investment to create Unique name and image for product, service or company .
Market leaders must maintain the superior quality over the competitors in order to maintain their status. In order to grow their career it is important to pay attention on brand and branding. A strong brand with unique image and identity will help to define the company culture. It defines the companies to either customer centric or product centric , hence it shapes the external and internal relation of organization with stakeholders. For brand to perform this role it is important to have the presence of strong leadership skills.